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    Start Over Subject Term advertising Subject Term consumption Subject Term diets

    1. ABC News, Time Magazine Poll

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roper Center at University of Connecticut
    Format:
    Research report
    Publication Date:
    2004-05-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22509
    Notes:
    Posted at LexisNexis Roper Accession Number 0453786, Time magazine, T.N.S. Intersearch

    4. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    5. Health and food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    European Commission
    Format:
    Report
    Publication Date:
    2006-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27802
    Journal Title:
    Eurobarometer
    Notes:
    Posted online at http://ec.europa.eu/public_opinion/archives/ebs/ebs_246/en.pdf, via online access, 166 pp.