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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roper Center at University of Connecticut
Format:
Research report
Publication Date:
2004-05-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22509
Notes:
Posted at LexisNexis Roper Accession Number 0453786, Time magazine, T.N.S. Intersearch
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Young, Brian (author)
Format:
Journal article
Publication Date:
2003
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36479
Journal Title:
International Journal of Advertising
Journal Title Details:
22 : 441-459
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1969-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
Journal Title:
Advertising Age
Journal Title Details:
: 2, 8
Notes:
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Creps, Marcela (author)
Format:
Journal article
Publication Date:
2004-09-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22042
Journal Title:
Herald-Times (Bloomington, Indiana)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mathios, Alan D. (author) and Ippolito, Pauline M. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25033
Journal Title:
Journal of Consumer Policy
Journal Title Details:
17(3) : 271 (35 pages)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Levenstein, Harvey (author)
Format:
Book
Publication Date:
1988
Published:
USA: Oxford University Press, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12738
Notes:
275 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Falciglia, G.A. (author) and Gussow, J.D. (author)
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20129
Journal Title:
Journal of Nutrition Education
Journal Title Details:
12 : 196-199