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    Start Over Subject Term advertising Subject Term attitudes Subject Term audience attitudes

    1. Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Orazi, Davide C. (author), Bove, Liliana L. (author), and Lei, Jing (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08838
    Notes:
    Pages 149-166 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.