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    62. Characteristics of agricultural innovators and other adopter categories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, E. (author)
    Format:
    Report
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00265
    Notes:
    AgComm Teaching, Abstract available in Main Stacks 630.73 Un364r, Colombus, OH : Ohio Agricultural Experiment Station. 66 p. (Research Bulletin 882)

    63. Characteristics of farm innovations associated with the rate of adoption

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, R.N. (author) and Warlow, G.L. (author)
    Format:
    Report
    Publication Date:
    1966
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00038
    Notes:
    Guelph, Ontario: Dept. of Extension Education, Ontario Agricultural College, University of Guelph. 5pp. (Report #14)

    66. Characteristics of rural women key-communicators

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damyanti, M. (author), Nand, Hira (author), and Department of Extension Education, Hissar Agricultural University, Hissar, India
    Format:
    Journal article
    Publication Date:
    1983-12
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08086
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    19 (3/4) : 47-55
    Notes:
    search through journal

    67. Cognitive strategies and adoption decisions : a case study of non-adoption of an agronomic recommendation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gladwin, Christina H. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05239
    Journal Title:
    Economic Development and Cultural Change
    Journal Title Details:
    28 : 155-173
    Notes:
    INTERPAKS; see also C07214, Aims to show that it can be of great advantage to the design of a rural development project if the cognitive strategies which lie behind farmers' decisions to adopt new technology are understood. This is done by using a case study of an agronomic recommendation of the Plan Puebla in Mexico which did not diffuse. Of the 1973-4 recommendations, the one to increase the number and change the timing of fertilizer applications was the non-adopted recommendation. The theory of choice used in this study assumes that people choosing between two alternatives do not make complex calculation of the overall worth or utility of each alternative. Instead people tend to use procedures which simplify their decision making calculations.

    68. Cognitive strategies and adoption decisions : a case study of nonadoption of an agronomic recommendation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gladwin, Christina H. (author)
    Format:
    Book chapter
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07214
    Notes:
    James F. Evans Collection, In: D. Brokensha, D.M. Warren, and O. Werner (eds.). Indigenous knowledge systems and development. Washington, D.C.: University Press of America, 1980. p. 9-28