Beal, George M. (author) and Pommrehn, Dick (author)
Format:
Correspondence
Publication Date:
1959-12-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29298
Notes:
Farm Progress Companies files. 5 pages., An exchange of letters and background information focused on whether farmer "innovators" in the Beal/Bohlen adoption scale tend to prefer magazines such as Farm Journal and Successful Farming over state farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08638
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Agricultural Extension, Iowa State University, Ames. Special Report No. 15 (North Central Regional Publication No. 1, Agricultural Extension Service). 12 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Beal, George M. (author / Iowa State University) and Bohlen, Joe M. (author / Iowa State University)
Format:
Presentation
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10793
Notes:
Item located in Document 10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 67-77 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
