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2. Science communication in agriculture: the role of the trusted adviser
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Briese, Lee Galen (author) and The University of Nebraska - Lincoln
- Format:
- Dissertation
- Publication Date:
- 2019
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10472
- Notes:
- 81 pages., ISBN: 9781392073537, Via ProQuest Dissertations and Theses., Agronomy is not simply the selling of agricultural products to farmers, nor is it the process of solving singular production problems. Agronomy is defined as the integrated, holistic perspective of agriculture (ASA, 2019) and “agronomists are specialists in crop and soil sciences, as well as ecology” (ASA, 2019). While scientific investigation and discovery are essential to understanding systems function, the tangible benefits from our knowledge stems from the application to solve problems. Clear communication is vital to successfully help stakeholders understand the importance of the science and help scientists understand the challenges stakeholders face. However, to successfully put science into action, solutions need to address the whole system and strategies need to be customized. To this end it is critical to be able to detect, accurately diagnose and prioritize the problems and challenges within agricultural systems. These steps cannot be carried out remotely or by those who lack the skills or knowledge. Rather, they must be performed by well-trained, experienced people who can translate information into actionable practices. Furthermore, stakeholders need to trust that the advice is accurate and applicable to their system, hence the important role of the trusted adviser. The trusted adviser is someone with the knowledge and skills to assess the entire system, access to scientists and full comprehension of the research. They also must understand the needs and challenges faced by the stakeholder farmers and gain their trust. These trusted advisers play a pivotal role in the capability of agriculture to respond to climate change, population increase and establishing sustainable systems. Our future depends not only on the discovery of scientific knowledge but more so on the application of it. What good are the solutions if no one ever uses them? The following document was written to address communication challenges discovered during an internship working with university extension specialists to deliver programming to farmers and directly advising university researchers on practical challenges that farmers face. These on-farm barriers often prevent farmers from adopting new practices. It is also the culmination of twenty years of field experience serving farmers by scouting, identifying, prioritizing, problem solving, communicating, compromising and building trust. This document is intended to urge all practitioners of agronomy and the related agricultural sciences to become trusted advisers, elevate their practice to a new level and approach the challenges of agriculture from a systems point of view. They also need to create actionable strategies not only to protect crop yields but also to protect the soil, the environment, the ecosystem and the wellbeing of the farmer and of everyone who partakes of the bounty.
3. The communication process of adoption: agriculture in Thailand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pontius, S.K. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26930
- Journal Title:
- Journal of Developing Areas
- Journal Title Details:
- Vol. 18, Issue 1, pp. 93-118
- Notes:
- Published in 1983
4. Transfer of post-harvest technologies to small farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moran, Michael J. (author)
- Format:
- Journal article
- Publication Date:
- 1978
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05218
- Journal Title:
- Desarrollo Rural en las Americas
- Journal Title Details:
- 10 : 143-152
- Notes:
- INTERPAKS, This paper is concerned with the transfer of post-harvest technologies to small farmers as part of the total rural development effort. Post-harvest systems needs to be tailored to the needs of the people it serves. Professional development technicians and politicians are now paying increased attention to small farmer problems, characterized as having limited access to productive services, technical assistance, income and political influence. The job of improving the welfare of small farmers through the transfer of technologies to reduce post-harvest losses is difficult; the small farmer is not usually a likely candidate to adopt innovations, assuming they are available and appropriate, since he cannot afford the inherent risk. Recent studies also suggest that low adoption rates are the result of the new technologies being appropriate for small farm situations and hence an alternative approach - that of adjusting production and distribution technology to the social and economic system of a given rural area - is gaining some acceptance. The problem of increasing income and food production, and improving nutritional levels on small farms, must be approached from a base of existing farm systems, in terms of applying appropriate, practical post-harvest technological innovations, In addition, an improved agricultural extension or technical assistance systems is considered essential for transferring the appropriate pos-harvest technologies to small farmers. Several step are suggested as a means to solving this problem, and a possible plan of action is outlined.