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22. Hello from the other side: popular culture, crisis, and climate activism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pezzullo, Phaedra C. (author)
- Format:
- Editorial
- Publication Date:
- 2016-09-08
- Published:
- UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08395
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 10 (6): 803-806
23. The Victorian Women on Farms Gatherings: a case study of the Australian "women in agriculture" movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pini, Barbara (author), Dale-Hallett, Liza (author), and Panelli, Ruth (author)
- Format:
- Journal article
- Publication Date:
- 2007-12
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26711
- Journal Title:
- Australian Journal of Politics and History
- Journal Title Details:
- Vol. 53, Issue 4, pp. 569-580
24. Hashtag hijacking and crowdsourcing transparency: social media affordances and the governance of farm animal protection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodak, Olga (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- Netherlands: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12240
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37 Iss. 2
- Notes:
- 15 pages, The post-war Western world has seen a gradual shift from government to governance, a process that also concerned the issues related to agro-food sustainability, such as food quality, environmental impact, social justice, and farm animal welfare. Scholars believe that social media are a new site that reconfigures relations between various actors involved in the governance of these problems. However, empirical research on this matter remains scarce. This paper fills this gap by examining the case of Februdairy, a Twitter hashtag campaign to promote the British dairy industry, hijacked by animal protection activists. For this case, I employ the relational perspective on technology affordances—as operationalised by Faraj and Azad (in: Leonard et al. (eds), Materiality and organizing. Social interaction in a technological world, Oxford University Press, Oxford, 2012)—to highlight two distinct strategic modes of embracement of social media functionalities by the opposing groups: hashtag hijacking and crowdsourcing transparency. The analysis reveals also that a pre-existing social structure of the agro-food system conditions reconfiguration of social relations by technology in a way that actually strengthens the tendency to govern the issue of farm animal protection with market mechanisms.
25. The consumer as climate activist
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roser-Renouf, Connie (author), Atkinson, Lucy (author), Maibach, Edward (author), and Leiserowitz, Anthony (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08189
- Journal Title:
- International Journal of Communication
- Journal Title Details:
- 10 : 4759-4783
26. Resurrection swamp, the
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Slepyan, Anya (author)
- Format:
- Online article
- Publication Date:
- 2023-03-02
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12880
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 4pgs, A wetland contaminated by industrial waste is slowly coming back to life. Nature’s tenacity found a powerful ally in a kayak tours operator and her many volunteers.
27. Crowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Buck, Emily R. (author), and Ohio State University The Ohio State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10432
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.
28. Genetic modification, factory farms, and ALF: A focus group study of the Netflix original film Okja
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Opat, Kelsi (author), Curren, Leah (author), and Irlbeck, Erica (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10139
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.
29. The emergence and evolution of master terms in the public debate about livestock farming: semantic fields, communication strategies and policy practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevens, T. M. (author), Aarts, N. (author), and Dewulf, A. (author)
- Format:
- Journal article
- Publication Date:
- 2019-10
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12247
- Journal Title:
- Discourse, Context & Media
- Journal Title Details:
- Vol. 31
- Notes:
- 11 pages, In the new public space shaped by short, fast, and networked interactions on social media, single keywords, often used in combination with a hashtag, have become important framing devices that structure conversations and communities. This study provides insight into how keywords become dominant framing devices. We conduct a longitudinal comparative case study on the emergence and evolution of two dominant keywords in the Dutch livestock debate: plofkip (booster-broiler) and megastal (megastable). Based on an analysis of social media messages, news articles, and policy debates and documents, we study the role of keywords in semantic fields, communication strategies, and policy practices. We present four dynamics that help to understand how keywords become 'master terms': (1) loaded keywords for contested politicized objects can become powerful framing devices because they carry normative meaning and yet are open enough to be applied widely; (2) if activists explicitly and consistently relate the meaning of a loaded term to realities and responsibilities in the sector, the term becomes the signifier of an activist frame: (3) counter terms and frames increase attention, broaden the involvement of actors and deepen the conversation to a value-based debate, through which keywords become master terms: (4) master terms shape policy practices, which in turn reinforces the affordance of the terms in the conversation. We propose the concept of 'master term' as a keyword that not only reflects, but activates and establishes a master frame around which conversations and practices revolve. (C) 2019 Elsevier Ltd. All rights reserved.
30. Social media hypes about agro-food issues: activism, scandals and conflicts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevens, T.M. (author), Aarts, N. (author), Termeer, C.J.A.M. (author), and Dewulf, A. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11475
- Journal Title:
- Food Policy
- Journal Title Details:
- 79: 23-34
- Notes:
- 12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
31. Western growers calls Gov. Newsom's comments 'shameful'
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Strailey, Jennifer (author)
- Format:
- Online article
- Publication Date:
- 2022-09-30
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13511
- Notes:
- 3 pages
32. The environmental movement syllabus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walls, David (author)
- Format:
- Course syllabus
- Publication Date:
- 2017
- Published:
- USA: Department of Environmental Studies and Planning, Sonoma State University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09443
- Notes:
- http://www.sonoma.edu/users/w/wallsd/em-syllabus.shtml, 8 pages.
33. The three faces of advocacy: The Cove, Mine, and Food,INC
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Woodson, Mary Beth (author)
- Format:
- Book review
- Publication Date:
- 2011
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07014
- Journal Title:
- Society and Animals
- Journal Title Details:
- 19 : 200-204