Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
Via ProQuest Historical Newspapers. 2 pages., Article tracks developments, including the judge's denial of an accusation in American Agriculturist that he took part in the promotion of a worthless stock involving Electric Gas Company of America.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22477
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 3 pages., Cites examples of misleading advertising copy being carried in some farm papers and encourages APA members to support the establishment of Better Business Bureaus.
USA: Kansas State Agricultural College Press, Manhattan, Kansas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09192
Notes:
Pages 9-10 in Nelson Antrim Crawford (ed), Weavers with words: some verse and prose about newspapers and newspaper folk. Kansas State Agricultural College Press, Manhattan, Kansas. 47 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
Notes:
Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.
Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1925-03-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24904
Notes:
Special Bulletin No. 30. 3 pages., Urges publishers to examine all advertising copy and ask for revisions when it comes in conflict with the accepted standards of farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
Notes:
Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36775
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Bulletin No. 8. 1 page., APA Executive Director addresses a remark in an American Mercury article referring to Baptist publications as showing careless editing and having appearance like "that of the cow state agricultural journals."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36803
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 68. 4 pages., Results of a preliminary survey among 60 agency space buyers and farm paper advertisers.
Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1930-05-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.
Author urges agricultural college editors to abandon entirely the use of the journalese term "story" and use exclusively in its stead the term "article," in every piece of press material, regardless of length. "In a scientific organization such as our colleges are, the use of the term "Story" is distinctly a psychological liability to the press-relations office, in my opinion."
Via ProQuest Historical Newspapers. 1 page., Letter to the editor doubts the accuracy of a poll announced in the Farm Journal magazine indicating that Governor Landon was gaining throughout the West. Reason: Farm Journal is owned by Joseph N. Pew, Jr., vice president of the Sun Oil Company. "The Pew family has been a heavy contributor to the Liberty League and Mr. Pew himself was shown to have contributed at least $2,000 to the Farmers Independence Council."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1939-07-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36868
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 14. 2 pages., APA Executive Secretary responds to a Bloomington (Illinois) Pantagraph article citing 90 percent newspaper circulation among Illinois farmers and emphasizing newspapers as sources of farm-related information.
Via ProQuest Historical Newspapers. 1 page., American Newspaper Publishers Association protests efforts by government agencies, including the U.S. Department of Agriculture, to control advertising content inappropriately. Article cites an example: "A 1933 order by the animal industry bureau of the Agriculture Department deleting from Jones's dairy farm advertising a jingle, 'Most little pigs to to market, The best little pigs go to Jones's,' on the grounds that it was misleading."
15 pages, Online via keyword search of UI Library eCatalog, Authors noted great strides in presentation of agricultural data during the period between World War I and World War II. They emphasized the further need for researchers to add maximum usefulness to their findings by making them available, and in useful form. This article described some of the requirements and approaches for doing so, including training needs.
