Via online issue. 1 page., Author describes highlights of a radio interview between Mike Adams of AgriTalk and Brian Walsh, author of a Time magazine article critical of modern food production methods in the U.S. Author describes his approach to the article. Document also identifies access to an audiocast of the 15-minute interview, Notes taken from the interview are attached to the document.
Findings "suggest a more active role for nutritionists in encouraging magazines to increase the proportion of messages that promote widely-accepted dietary recommendations and decrease the proportion that focus on more tangential aspects of nutrition."
Sampling of Australian information-type television shows revealed that only 1.3% of the time was devoted to nutrition. Authors suggested that nutritionists need to work with the media to increase the amount of nutrition information on television and ensure higher profile of messages that involve variety, balance and a more comprehensive depiction of a healthful diet.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23753
Notes:
Via The Hoot, Media South Asia. 3 pages., "Precaution was necessary, not scare-mongering. So what was the masked television reporter doing in and around Navapur hamlets and hospitals?"
USA: University of Illinois Press, Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24040
Notes:
304 pages., Insights into the economic, political and industrial forces that shaped documentaries during American television's first sustained period of muckraking, between 1960 and 1975. Includes the documentary, "Harvest of Shame."
15 pages, via online journal, Purpose
Literature contends that not much is known about smallholder farmers’ perceptions of climate variability and the impacts thereof on agricultural practices in Sub-Saharan Africa and South Africa in particular. The purpose of this study is to examine the perceptions of smallholder farmers from Botlokwa (a semi-arid region in South Africa) on climate variability in relation to climatological evidence.
Design/methodology/approach
The study area is in proximity to a meteorological station and comprises mainly rural farmers, involved in rain-fed subsistence agriculture. Focus group discussions and closed-ended questionnaires covering demographics and perceptions were administered to 125 purposely sampled farmers. To assess farmers’ perceptions of climate variability, their responses were compared with linear trend and variability of historical temperature and rainfall data (1985-2015). Descriptive statistics were used to provide insights into respondents’ perceptions.
Findings
About 64% of the farmers perceived climate variability that was consistent with the meteorological data, whereas 36% either held contrary observations or were unable to discern. Age, level of education, farming experience and accessibility to information influenced the likelihood of farmers to correctly perceive climate variability. No significant differences in perception based on gender were observed. This study concludes that coping and adaption strategies of over one-third of the farmers could be negatively impacted by wrong perceptions of climate variability.
Originality/value
This study highlights discrepancies in perceptions among farmers with similar demographic characteristics. To guarantee sustainability of the sector, intervention by government and other key stakeholders to address underlying factors responsible for observed discrepancies is recommended.
Traces 200 years of food advertising in newspapers and homemaker magazines. Provides examples of exaggerated claims for nutritional and health values of selected food items.
Via online issue. 4 pages., One of five articles featuring "The challenges of rural journalism" in this special section of the May 2007 issue of Montana Journalism Review. Centers on difficulties in covering the controversy over wolves in the West.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29978
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 24 pages.
Roark, Kevin (author) and Danneskiold, Jim (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25931
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 30 pages.
Summarizes suggestions from a Toronto newspaper news editor about ways in which the agriculture sector can serve the information needs of mass media more effectively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37086
Notes:
See C37085 for original, Pages 15-34 in Anna Robinson-Pant (ed.), Women, literacy and development: alternative perspectives. Routledge, London, England. Routledge Studies in Literacy. 259 pages.
15 pages., "Images with a negative valence trounced those with a positive tone in frequency and intensity, a finding that favors the more vocal opponents of genetic engineering."
Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
Rutsaert, Pieter (author), Regan, Aine (author), Pieniak, Zuzanna (author), McConnon, Aine (author), Moss, Adrian (author), Wall, Patrick (author), and Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05816
food safety, AGRICOLA FNI 91003563, This article discusses the assumptions and issues associated with the conventional risk communication paradigm, explores the principles and consequent strategies of interactive risks communication as an emerging and more viable paradigm, and discusses some of the implications of this new paradigm for communicating about food risks, safety, and quality.
Via SignOnSanDiego.com. 2 pages., Author comments on science fraud in the academic, industrial and government sectors. Suggests that the latter two are the more serious.
1 page., "The question of reality is illustrated with the example of Arthur Rothstein's photography for the Farm Security Administration in 1936, and the issue of how much an image can be retouched before the fidelity of the image to nature is compromised."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10310
Notes:
Online from the Center for Investigative Reporting, Emoryville, California., "Backing away from attempts at censorship, the National Park Service today released a report charting the risks to national parks from sea level rise and storms."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10309
Notes:
Online from Reveal, posted by the Center for Investigative Reporting, Emoryville, California., "The word 'anthropogenic,' the term for people's impact on nature, was removed from the executive summary of the sea level rise report for the National Park Service."
Author examines several ethical issues identified in an analysis and public reporting of conversation involving an environmental blogger and a coal industry executive. Examination involved ethical standards of the Society of Professional Journalists and the Public Relations Society of America.
USA: International Food Information Council, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12153
Notes:
Online from publisher. 3 pages., Author suggests that say one form of produce is safer and more nutritional than another should be avoided. Cites top seven things to remember about eating healthy and safe foods "when this year's (or any year's) "Dirty Dozen and Clean Fifteen" lists invade your social media streams."
Slovic, Paul (author), Flynn, James (author), and Gregory, Robin (author)
Format:
Book chapter
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19687
Notes:
Pages 3-8 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Includes reference to communications surrounding the Alar scare that involved apples grown in Washington State.
4pgs, Online from publication., Describes the U.S. Census Bureau's decision to pull the agency's enumerators out of the field due to COVID-19 with about one-half of the state's remote villages uncounted. A legislator representing that area described this as "a politically motivated effort to undermine our political clout and to strip us of resources." The Native Voice Network, a nationwide coalition of 40 Native-led organizations was among those pushing Congress to complete the census for an accurate count.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02916
Notes:
PowerPoint visuals of presentation by the chair of the National Ethics Committee,Society of Professional Journalists, at the Agricultural Media Summit, Indianapolis, Indiana, July 29, 2014. 9 pages.
