Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36803
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 68. 4 pages., Results of a preliminary survey among 60 agency space buyers and farm paper advertisers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36775
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Bulletin No. 8. 1 page., APA Executive Director addresses a remark in an American Mercury article referring to Baptist publications as showing careless editing and having appearance like "that of the cow state agricultural journals."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
Notes:
Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."
Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1925-03-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24904
Notes:
Special Bulletin No. 30. 3 pages., Urges publishers to examine all advertising copy and ask for revisions when it comes in conflict with the accepted standards of farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
Notes:
Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.
USA: Kansas State Agricultural College Press, Manhattan, Kansas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09192
Notes:
Pages 9-10 in Nelson Antrim Crawford (ed), Weavers with words: some verse and prose about newspapers and newspaper folk. Kansas State Agricultural College Press, Manhattan, Kansas. 47 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22477
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 3 pages., Cites examples of misleading advertising copy being carried in some farm papers and encourages APA members to support the establishment of Better Business Bureaus.
Via ProQuest Historical Newspapers. 2 pages., Article tracks developments, including the judge's denial of an accusation in American Agriculturist that he took part in the promotion of a worthless stock involving Electric Gas Company of America.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
