Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11201
Notes:
Online via ProPublica website. 2 pages., Examines issues of bogus labels and related issues in the arena of food distribution, marketing, and communications.
Author examines several ethical issues identified in an analysis and public reporting of conversation involving an environmental blogger and a coal industry executive. Examination involved ethical standards of the Society of Professional Journalists and the Public Relations Society of America.
Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07873
Notes:
Pages 122-125 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50. International Service for the Acquisition of Agri-biotech Applications, Ithaca, New York. 158 pages.
Author urges agricultural college editors to abandon entirely the use of the journalese term "story" and use exclusively in its stead the term "article," in every piece of press material, regardless of length. "In a scientific organization such as our colleges are, the use of the term "Story" is distinctly a psychological liability to the press-relations office, in my opinion."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section -- "OCIAC" file folder.
pgs. 1423-1448, Via online journal, Researchers who are interested in small towns and rural communities in the United States often find that they need to conduct their own sample surveys because many large national surveys, such as the American Community Survey, do not collect enough representative responses to make precise estimates. In collecting their own survey data, researchers face a number of challenges, such as sampling and coverage limitations. This article summarizes those challenges and tests mail and Internet methodologies for collecting data in small towns and rural communities using the U.S. Postal Service’s Delivery Sequence File as a sample frame. Findings indicate that the Delivery Sequence File can be used to sample households in rural locations by sending them invitations via postal mail to respond to either paper-and-pencil or Internet surveys. Although the mail methodology is quite successful, the results for the Internet suggest that Web surveys alone exclude potentially important segments of the population of small towns and rural communities. However, Web surveys supplemented with postal questionnaires produce results quite similar to those of mail-only surveys, representing a possible cost savings for researchers who have access to Web survey capabilities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37024
Notes:
4 pages., Agriculture Secretary Tom Vilsack announces he will ask the White House Rural Council and Congress to reduce the number of federal government definitions of rural America.
15 pages., "Images with a negative valence trounced those with a positive tone in frequency and intensity, a finding that favors the more vocal opponents of genetic engineering."
Jukes, Thomas H. (author), Baker, Chester B. (author), Burns, Edward R. (author), Davis, Glenn (author), Hafs, Harold (author), and Jones, Hardin (author)
Format:
Report
Publication Date:
1976-09-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03035
Notes:
Report No. 61, Council for Agricultural Science and Technology (CAST), Ames, Iowa. 10 pages. Also, script for the National Broadcasting Company television program of the same title, produced for NBC News by Thomas Tomizawa. 47 pages., Response by a CAST task force to a telecast on September 8, 1976, featuring the use (and risks) of chemicals in the food system. Special emphasis on the use of diethylstilbestrol (a growth hormone used in beef production) and aspertame (sweetener).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30498
Notes:
Via Food Systems Insider. 1 page., About a petition from the Corn Refiners Association to the FDA requesting the option to use "corn sugar" as an alternative name for "high fructose corn syrup."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29178
Notes:
1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.
