Jukes, Thomas H. (author), Baker, Chester B. (author), Burns, Edward R. (author), Davis, Glenn (author), Hafs, Harold (author), and Jones, Hardin (author)
Format:
Report
Publication Date:
1976-09-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03035
Notes:
Report No. 61, Council for Agricultural Science and Technology (CAST), Ames, Iowa. 10 pages. Also, script for the National Broadcasting Company television program of the same title, produced for NBC News by Thomas Tomizawa. 47 pages., Response by a CAST task force to a telecast on September 8, 1976, featuring the use (and risks) of chemicals in the food system. Special emphasis on the use of diethylstilbestrol (a growth hormone used in beef production) and aspertame (sweetener).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09639
Notes:
Eugene A. Kroupa Collection, Thesis for master of science degree in agricultural journalism degree, Agricultural Journalism Department, University of Wisconsin, Madison. 98 pages.
Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10762
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages., This report from the Research Department of Farm Journal magazine briefly describes results of a recent listener survey involving farm radio. Notes a matter of data presentation.
Constant, Kenneth H. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1961-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36887
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 21, 2 pages., "A real danger is clearly evident in the attitude of the Bureau of the Census in driving down the number of farm units to the largest commercial and corporate-type farm enterprises."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.
National Project in Agricultural Communications (author) and National Project in Agricultural Communications, East Lansing, Michigan.
Format:
Film
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 200 Document Number: C11812
Notes:
Francis C. Byrnes Collection. Has been digitized and added to University Library Medusa Repository - Collection Agricultural Communications Documentation Center Multimedia Collection, Repository ACES (Funk) Library, 16mm B&W sound Approx. 5 minutes. Circa 1960. Sun Dial Film.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10764
Notes:
Find this presentation in Document No. D10766. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 67-71 in Farmer Cooperative Service (August 1970), Cooperative bargaining: selections from the proceedings of the national conferences of Agricultural Bargaining Cooperatives. Service Report 113. U.S. Department of Agriculture, Washington, D.C. Claude W. Gifford Collection.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10751
Notes:
45 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Indexed resource involving 14 aspects of style used by Farm Journal magazine.
15 pages, Online via keyword search of UI Library eCatalog, Authors noted great strides in presentation of agricultural data during the period between World War I and World War II. They emphasized the further need for researchers to add maximum usefulness to their findings by making them available, and in useful form. This article described some of the requirements and approaches for doing so, including training needs.
Via ProQuest Historical Newspapers. 1 page., American Newspaper Publishers Association protests efforts by government agencies, including the U.S. Department of Agriculture, to control advertising content inappropriately. Article cites an example: "A 1933 order by the animal industry bureau of the Agriculture Department deleting from Jones's dairy farm advertising a jingle, 'Most little pigs to to market, The best little pigs go to Jones's,' on the grounds that it was misleading."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1939-07-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36868
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 14. 2 pages., APA Executive Secretary responds to a Bloomington (Illinois) Pantagraph article citing 90 percent newspaper circulation among Illinois farmers and emphasizing newspapers as sources of farm-related information.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.
Via ProQuest Historical Newspapers. 1 page., Letter to the editor doubts the accuracy of a poll announced in the Farm Journal magazine indicating that Governor Landon was gaining throughout the West. Reason: Farm Journal is owned by Joseph N. Pew, Jr., vice president of the Sun Oil Company. "The Pew family has been a heavy contributor to the Liberty League and Mr. Pew himself was shown to have contributed at least $2,000 to the Farmers Independence Council."
Author urges agricultural college editors to abandon entirely the use of the journalese term "story" and use exclusively in its stead the term "article," in every piece of press material, regardless of length. "In a scientific organization such as our colleges are, the use of the term "Story" is distinctly a psychological liability to the press-relations office, in my opinion."
Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1930-05-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.
