Agrarian values traditionally have been linked with farm families. Using data from a survey of Wisconsin farm spouses, this article explores the relationship between the identification of farm husbands and farm wives with agrarian values and related sex role orientations and position in the social structure of agriculture. As in previous studies, a commercial/refugist dimension of variation in agrarian identities was found. Depending on the structure of farm household organization, there also was substantial support for a much wider range of agrarian and non-agrarian identities than previously supposed. This was particularly so for farm wives. The change from lifestyles dependent on farming activities to those not dependent on agriculture has been central to the growing diversity in farm spouse roles and self-perceptions. Future studies need to consider three distinctive sets of value-orientations associated with traditional business, and property-holding lifestyles. (author)
4 pages., Article #:3TOT9, via online journal., The Wisconsin Master Gardener Program team used the Google+ Community platform to provide an engaging online discussion forum for asynchronous continuing education experiences. Applications of such a tool for volunteer online education have numerous benefits, including the capacity for asynchronous posting, ease of posting, privacy options, wide availability, and the potential for internal troubleshooting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09925
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 3.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07125
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 4
food safety, AGRICOLA FNI 92002455, The assessment of public food safety perceptions is described in this article. The survey was conducted by the Lacrosse County Food Safety Advisory Committee so steps could be taken to offer education on food safety issues in the community. (original)
Gould, Brian W. (author), Klemme, Richard M. (author), Saupe, William E. (author), and Department of Agricultural Economics, University of Wisconsin, Madison, WI
Format:
Journal article
Publication Date:
1989-05
Published:
USA: Madison, WI : University of Wisconsin Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05803
James F. Evans Collection, This is a comparative analysis of the adjustment of a Danish and a Polish ethnic group to the American culture in a dairy farming area in central Wisconsin. The adjustment is evaluated in terms of recommended farm practices. These practices are grouped under three major categories: (1) livestock practices, (2) cropping practices, and (3) mechanization. For every trait measured the Danish farm group exceeds the Polish group in the proportion who have adopted the selected recommended practices. The performance suggests that the Danish and Polish ethnic groups are different universes from the standpoint of behavior and reaction to recommended dairy farming practices. The Danish and the Polish groups constitute distinct culture complexes, or subcultures, within the North central dairy region. the evidence of the study indicated that the cultural adjustments of the Danish group facilitate the introduction of new ides, whereas the adjustments of the Polish group tend to perpetuate status quo. (author)
16 pages., Via online journal., This study explores potential factors that lead to environmental opinion leadership behaviors such as informing the public about environmental issues and encouraging preventative behaviors among various social groups. Building on the theoretical framework of the diffusion of innovations model, these analyses explore the effects that mass media may have on perceptions of self-efficacy among opinion leaders and how self-efficacy may, in turn, encourage leaders to communicate about aquatic invasive species (AIS) to others in their social networks. Results indicate that mass media and governmental media can have both a positive and negative influence on levels of self-efficacy, and that opinion leaders with higher levels of self-efficacy are more likely to participate in behaviors that could potentially influence their social network(s). These findings not only highlight factors that influence opinion leadership regarding advocacy of environmental behaviors, but also offer insights as to how future campaigns can work with these groups to promote prevention strategies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07127
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 5
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07133
Notes:
biotechnology, James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 10
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09936
Notes:
NCR-90 Collection, From Document D09933, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993". Pages 6-7.
Gonzalez, H. (author / University of Wisconsin, Madison, WI) and University of Wisconsin, Madison, WI
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03655
Notes:
James F. Evans Collection; See C03651 for original; AGRICOLA IND 91055449, In: Zazueta, Fedro S., and Bottcher, A.B. (Del), eds. Proceedings of the 2nd International Conference on Computers in Agricultural Extension Programs; 1988 February 10-11; Lake Buenavista (Orlando), FL. Gainesville, FL : University of Florida, Institute of Food and Agricultural Sciences, Florida Cooperative Extension Service, 1988. Vol. 1, p. 177-182
9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.
Inwood, Shoshanah (author), Becot, Florence (author), Bjornestad, Andrea (author), Henning-Smith, Carrie (author), Alberth, Andrew (author), and The Ohio State University
South Dakota State University
University of Minnesota
Format:
Online journal article
Publication Date:
2019-12-17
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11230
7 pages, via online journal, A number of current events are exacerbating farm stress. Extension and farm organizations have mobilized responses to an emerging mental health crisis among farmers. To evaluate these responses, we conducted an online scan of resources to present a baseline typology of current mental health programs and response efforts in the 12-state Extension North Central Region. We classified responses by type of program, target audience, and delivery format. We identified the need to train mental health counselors and state suicide hotline responders on farm issues and farm culture.
Wuellner, A.L. (author / Extension Telecommunications Division, Instructional Communications Systems, University of Wisconsin)
Format:
Conference paper
Publication Date:
1990
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06924
Notes:
AGRICOLA IND 91023382, In: Zazueta, Fedro S., ed. Proceedings of the 3rd International Conference on Computers in Agricultural Extension Programs; 1990 January 31 - February 1; Grosvenor Resort Hotel, Disney World Village, Lake Buenavista, FL. Gainesville, FL : Florida Cooperative Extension Service, University of Florida, [1990]. p. 681-686
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07135
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 11
Dunwoody, Sharon (author), Dybro, Tom (author), Griffin, Robert J. (author), Zabala, Fernando (author), and Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Environmental Communication and Education Studies, University of Wisconsin, Madison, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08036
Notes:
James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication convention in Atlanta, GA, August 10-13, 1994., More and more communities are becoming concerned about health risks posed by lead and other health hazards in their supplies of drinking water. Our study, applying the model of innovation diffusion to the adoption of preventive health behaviors, found that reliance on health professional for information about lead in tap water was associated with residents perceiving risk form this hazard and efficacy in dealing with it, and adopting preventive behaviors. Mass media nd pamphlets direct-nailed to residents were relatively ineffective. The relationship of access difficulty and perceived informational usefulness to reliance on media for tap water lead information are also examined. (original)
James F. Evans Collection; See C04120 for original, The study at the University of Wisconsin-Madison seeks to determine how much a farmer will actually use his/her computer after purchase. The introductory study looked broadly at the farmers' background, environment, and personality. It set out to discover what focuses in farm life enhance or diminish a farmer's computer use. The variables suggested include: Complexity of Farm, Degree of External Support, Age, Views on Management, Time, Experience, network, Availability of Information, and Personality and Approach to Learning. Several implications are suggested by these preliminary findings that might facilitate the use of computers.
12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.
