Okiror , J. J. (author), Twanza, B. (author), Orum, B. (author), Ebanyat, P. (author), Kule, E. B. (author), Tegbaru, A. (author), and Ayesiga, C. (author)
Format:
journal articles
Publication Date:
2021-10
Published:
Academic Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12402
12 pages, There is growing interest in gender analysis and value chain analysis as tools for ensuring equitable participation in agricultural commodity markets. This study examined the gender factors that influence the patterns and levels of participation by women and men in grain value chains in Uganda. Data were collected from six districts in three regions of Uganda using qualitative gender tools. Findings show that marked division of labour along gender-lines happens at postharvest handling stages where threshing and winnowing is mostly done by women while men supervise storage and also control marketing and incomes. Division of labour is due to socio-cultural ascriptions to the sexes at community level with women having to work for longer hours than their male counterparts. Groundnuts were regarded as women’s crop while soya beans were for men. Regional variations were not significant but there were marked behavioral differences between the poorer and richer households across entire value chains from production to marketing with the poor exercising more caution during marketing to spread risks to the next harvest while the rich preferred one-time bulk sales. Specific interventions are needed to upgrade women participation in grain-legume businesses and scale-up labour saving post-harvest technologies especially draught animals, threshers, tarpaulins and hullers to ease drudgery on women and increase men’s participation.
10 pages, Farming methods are closely linked to the livelihood outcomes of women. The techniques of farming and the manner in which they are applied affects realization of livelihood outcomes. Even though rural women aim at attaining positive outcomes, their efforts are jeopardized by poor farming practices. This situation is exacerbated by gender disparities in knowledge and skills, inadequate access to productive resources and power relations. The current study aims to understand what kinds of farming methods women use and their contribution to livelihood outcomes. Using qualitative interview and survey as an auxiliary method, it was discovered that women predominantly use traditional farming techniques such as intercropping, crop rotation, cover cropping and integrated animal-crop farming. The major hindrances to the gainful use of these methods are knowledge gaps and resource disparities. Most women still grapple with low incomes, starvation, diet deficiencies, inability to access medical care and clothing. They are also vulnerable to climate shocks and stresses. The study concludes that the farming methods have inadequately enhanced income, food security, wellbeing and resilience to shocks and stresses. It recommends that agricultural extension services such as training programmes should consciously target equipping women with knowledge and skills on how to use the traditional and modern methods of farming and support them to access productive resources.
6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies
12 pages., Purpose
Pervasive use of poor quality seed remains an important reason for low yields throughout the developing world. We explore ways to increase the quality of the local stock of seed tubers among a sample of Ugandan potato farmers.
Design/methodology/approach: Using videos, we provide agricultural extension information on (i) how to select the best seed tubers and (ii) how to properly handle and store seed tubers until the next planting season. The relative effectiveness of the information interventions is tested using an individually randomized controlled trial where we model spillovers using a randomization-based framework for estimating causal effects under interference between units.
Findings: Especially the video on seed selection translated into increased awareness and adoption of recommended practices, increased probability of using improved inputs, as well as higher consumption.
Practical implications: Interventions aimed at improving seed quality are important in the absence of access to high-quality seed. Video messages are becoming increasingly useful as a complementary tool in agricultural extension.
Theoretical implications: Randomization-based inference can be used to take into account spillover effects in the analysis rather than the design phase of an experiment.
Originality/value: This is the first study to address seed quality of potato tubers in a real-world setting using videos.
Agole, David (author), Yoder, Edgar (author), Brennan, Mark (author), Baggett, Connie (author), Ewing, John (author), Beckman, Matthew (author), and Biryabaho Matsiko, Frank (author)
Format:
Journal article
Publication Date:
2021-01-29
Published:
United States: OJS / PKP
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12502
16 pages, Cohesion is a fundamental determinant of performance in farmer groups in which collective action is pursued for the benefit of the members. The study examined the influence of individual members’ objectives, participation culture, group rewards, structure of tasks and perceived equity on cohesion of farmer groups that can promote access to agricultural extension services. Quantitative data were collected from 180 members of 19 farmer groups using questionnaires selected in a multi-stage process that combined purposive and random sampling. Qualitative data were gathered from 20 key informants in oral interviews and three focus group discussions. Regression analysis indicated that there were statistically significant negative relationships between individual members’ objectives, structure of the tasks, group reward system and cohesion of farmer groups. In contrast, perceived equity had a statistically significant positive relationship with cohesion in farmer groups. We recommend that, for sustainability of group cohesion, group facilitators work with the farmer groups to ensure alignment of group and NAADS institutions and performance indicators. A group dynamics perspective to understanding farmer group cohesion should be a helpful organizing principle.
35 pages, We use data from a randomised experiment in Uganda to examine effects of incentives
on the decision to adopt drought-tolerant maize varieties (DTMVs) and mechanisms
through which effects occur. We find that social recognition (SR) incentives to a
random subset of trained farmers – disseminating farmers (DFs) – increase knowledge
transmission from DFs to their co-villagers and change information networks of both
DFs and their neighbours. SR also increases DFs’ likelihood of adopting DTMVs.
However, the corresponding results for private material rewards are not conclusively
strong. We find no evidence that incentives for knowledge diffusion increase the
likelihood of co-villagers adopting DTMVs
21 Pages, Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems. Information and communication technologies (ICTs) have been advanced as a promising way to overcome many of the problems associated with conventional agricultural extension. We evaluate the effectiveness of an ICT‐mediated approach to deliver agricultural information in a field experiment conducted among small‐scale maize farmers in eastern Uganda. Three complementary technologies designed to address both informational and behavioral constraints to technical change are considered. First, we investigate the effectiveness of audiovisual messages (video) as a means of delivering information on input use and improved maize management practices to farmers. Second, we quantify the additional impact of complementing video with an interactive voice response (IVR) service. Third, we estimate the incremental effect of time‐sensitive short message services (SMS) messages designed to remind farmers about applying key practices at specific points during the season. We find that households that were shown a short video on how to become better maize farmers were performing significantly better on a knowledge test, more likely to apply recommended practices, and more likely to use fertilizer than households that did not view the video. These same households also reported maize yields about 10.5% higher than those that did not view the video. We find little evidence of an incremental effect of the IVR service or SMS reminders.
Garcia, Claude A. (author), Sasvilaakso, Sini (author), Verburg, Rene W. (author), Gutierrez, Victoria (author), Wilson, Sarah J. (author), Krug, Cornelia B. (author), Sassen, Marieke (author), Robinson, Brian E. (author), Moersberger, Hannah (author), Naimi, Babak (author), Rhemtulia, Jeanine M. (author), Dessard, Helene (author), Gond, Valery (author), Vermeulen, Cedric (author), Trolliet, Franck (author), Oszwald, Johan (author), Quetier, Fabien (author), Pietsch, Stephan A. (author), Bastin, Jean-Francois (author), Dray, Anne (author), Araujo, Miguel (author), Ghazoul, Jaboury (author), and Waeber, Patrick O. (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11697
12 pages., Authors note no clear evidence that global efforts against forest loss, fragmentation,and degradation of land use are working. As key reason, they point to apparent ineffectiveness in involving all stakeholders involved. "Forest transitions are social and behavioral before they are ecological. Decision makers need to integrate better representations of people's agency in their mental models. ... Games can help decision makers in all of these tasks."
16 pages., Online via Directory of Open Access Journals (DOAJ.org)., Interviews with 203 smallholder farmers in Uganda indicated that households with higher level of information access through cell phone use and weak-tie information sources were more likely to use inputs.
13 Pages, This research was conducted to assess socio-economic factors influencing adoption of conservation agriculture in Moroto District of Uganda. The socio-economic factors, the level of conservation agriculture, and the constraints faced by the farmers were assessed. A cross-sectional research design was utilised to collect data from 80 farmers (adopters and non-adopters of conservation agriculture). Purposive random sampling was applied to select seven key informants in the two sub-counties of Katikekile and Nadunget, and four villages of Nakodet, Nakwanga, Napudes and Komare. Data were collected through personal observation, interviews, focus group discussions, and structured questionnaires. The Statistical Package for Social Sciences (SPSS) was used to generate descriptive and inferential statistics for quantitative data analysis. The binary probit model was used to determine the socio-economic factors influencing adoption of conservation agriculture. The findings indicate that there was a significant influence for gender (p<0.01), but a statistically significant influence for credit and extension services (p<0.05). Finally, the adoption rate of conservation agriculture is still low given the size of land dedicated to it by most farmers. Therefore, this study recommends that government and other institutions should strengthen the agricultural extension system, provide financial support and incentives, and sensitize farmers on conservation agriculture.
9 pages., ISSN 2415-2838, via online journal., Uganda’s public agricultural extension system has experienced several reforms since colonial times. However, available literature indicates that a large number of smallholder farmers remain unreached by the extension systems. To address the above problem, there has been a call to unearth the role of participatory and Information and Communication Technologies (ICTs)-led extension and learning approaches for agricultural and environmental education, and development in the country. As such, a review study was conducted on the context and the potential of participatory, and ICT-led extension and learning approaches to agricultural and environmental education. The reviews involved thematic and content analysis of variables of interest. The review findings presented a critical review of the historical and current state of agricultural extension reforms in Uganda. It also highlighted the challenges and lessons on the status, context, and potential of participatory, and ICT-led extension and learning in agricultural and environmental education in Uganda. It elaborated on recurring extension issues and described the experiences on the role of ICTs to extension and emerging practices that are enhancing the delivery of timely information that suits the needs of farmers. Policy recommendations were henceforth made to tap the potential of participatory, and ICT-led extension and learning approaches in order to enhance the performance of agricultural extension systems in Uganda.
13 pages, via online journal, Purpose: This study examined knowledge sharing mechanisms in coffee IPs and their effect on actor linkages in four districts of Uganda.
Design/methodology/approach: Thirty one respondents from the public and private sector were interviewed using a qualitative approach. Data were analyzed using the Atlas ti qualitative software version 7.5.18 to generate themes for information sources, types and channels. Social network analysis was used to measure the actor centrality positions and influence in the IP network.
Findings: Results revealed seven main categories of actors in the Coffee IPs who shared information on coffee inputs, agronomic practices, processing and markets through three main channels. Level of cohesion was less than 10% which had negative implications on the knowledge flow, trust and collaboration among the actors. Influential positions were occupied by the processors and farmer leaders in IPs in the southern districts of Luwero and Rakai, while nursery operators were most influential in IPs of the western districts of Ntungamo and Bushenyi. Weak linkages within the social networks indicated that initiatives of the actors were fragmented, as each actor acted as an individual detached from the platform activities limiting inter-actor knowledge sharing.
Practical implications: Innovation intermediaries should focus on integrated systemic and innovative approaches to strengthen actor social linkages for knowledge sharing and better platform performance.
Theoretical implications: Actor positions and relationships in innovation networks are critical tenets for fostering knowledge exchange and performance. In an innovation platform, diverse actors are multiple sources for accessing information within a given social and institutional context.
Originality/value: The study contributes to existing debate and knowledge on institutional change in agricultural innovation systems.
16 pages, via online journal, Purpose: This study elucidates on how faculty supervision support to students during farm placements and other facilitating conditions influence farmer learning in the student-centred university outreach.
Methodology/Design/Approach: Cross-sectional data were collected from a sample of 283 farmers who had previously hosted students of Gulu University in the student-to-farmer university outreach. Structural equation modelling was used to analyse how faculty supervision support to students in combination with other facilitating conditions affect the formation of intentions for learning and actual farmer learning behaviour.
Findings: Faculty supervision support in the student-to-farmer outreach was found to significantly influence formation of intentions for learning (β = 0.380; t = 5.263; P < .01) and actual farmer learning behaviour (β = 0.182; t = 2.081; P < .05).
Practical implications: Faculty supervision support to students is critical to fostering lasting learning relationships in university outreach. Thus, it needs to be a part of the transformation agenda of the higher education sector for improved community linkages and innovation.
Theoretical implications: Empirical data obtained from the context of student-centred university outreach is used to extend the model of facilitating conditions.
Originality/Value: The study addresses how faculty supervision support together with farmers’ perception of student attitudes and the value of the learning content influence farmers’ learning behaviour during university outreach.
23 pages., Authors used a baseline survey, an intervention, and an end line survey to assess farmers' knowledge of farming practices, knowledge level, and relationship between information source and knowledge gain. Interventions were provided by radio broadcasts and audio CDs. Findings suggested that '...audio media remains a vital source of information for resource-poor farmers and can greatly enhance their agricultural knowledge when audio media is used as an intervention."
21 pages, We evaluate causal impacts of a large-scale agricultural extension program for smallholder women farmers on technology adoption and food security in Uganda through a regression discontinuity design that exploits an arbitrary distance-to-branch threshold for village program eligibility. We find eligible farmers used better basic cultivation methods, achieved improved food security. Given minimal changes in adoption of relatively expensive inputs, we attribute these gains to improved cultivation methods that require low upfront monetary investment. Farmers also modified their shock-coping methods. These results highlight the role of information and training in boosting agricultural productivity among poor farmers and, indirectly, improving food security.
Shikuku, Kelvin M. (author), Winowiecki, Leigh (author), Twyman, Jennifer (author), Eitzinger, Anton (author), Perez, Juan G. (author), Mwongera, Caroline (author), and Läderach, Peter (author)
Format:
Journal article
Publication Date:
2017-03-08
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08757
14 pages., via online journal, The study evaluated the potential of 19 radio stations to promote new or improved agricultural technologies to strengthen agricultural extension services. Key informant interviews were conducted with the station and/or program managers of the selected radio stations. Two female respondents i.e. from UBC Radio, and Impact FM and 17 male respondents from the remaining radio stations were interviewed. The survey used semi structured questionnaire to determine broadcasting languages, radio transmitter capacity, geographical coverage and audience, major programs and scheduling, use of modern ICT, staff capacity and feedback mechanism from the audience as well as experience in agricultural programming using participatory radio campaign. The collected data was analyzed using content analysis. 16 of the radio stations are commercial while the remaining three belong to public, community and religious radio stations. The potential audience of the surveyed radio stations varied from one to ten million. Seven broadcasting languages (English, Luganda, Lugisu, Lusoga, Japadhola, Ateso and Samia) were predominant, while English and Luganda cut across all communities. The estimated number of audience for each radio station varies from one to ten million listeners. The results also indicate that agricultural programs are not a major component of radio program with time allocation for agrictural programs comprising only 15 percent of total time allocation. However, ten radio stations had previous collaboration with international, regional or national NGOs to promote specific agricultural technology. Radio broadcasters of these radio stations had some form of agricultural programming including participatory radio campaign. Building on this experience, it is possible to reach more farmers through radio to strengthen adoption of recommended agricultural technologies.
10 pages., via online journal., A baseline survey of ownership or access to radio and mobile phone was conducted in seven districts of eastern Uganda in 2015. The purpose of this survey was to assess the role of radio and modern communication technologies to promote push-pull technology as an integrated management approach to control striga and stemborer and improve soil fertility. The selected districts are where icipe is currently disseminating the technology. The survey was conducted from seven districts where 30 respondents from each were identified for the study. Semi structured questionnaires were administered where data including household demography, ownership and or access to radio and mobile phone was collected. The data were analyzed using STATA (version 13). The findings show that there are over eight (Ateso, Luganda, Samia, Japadhola, Lugisu, Lusoga, Kiswahili, and English) languages spoken in the surveyed districts. Most of the respondents speak more than one language. Overall, ownership of radio and mobile phone was at 82% and 87% respectively with slight differences between men and women. Moreover, those who do not own radio and mobile phones also stated that they have access to one. On average, 83% of the respondents (174 out of 210) said that they do receive text messages, whereas, only 53% of the respondents indicated that they also send text messages. A great proportion of the respondents (91%, 80%, and 77%) received agricultural, weather and market information through the radio. Over 65% of the respondents reported benefiting from the agricultural programs broadcasted via radio. 45 and 50% stated that they benefitted from market and weather information. However, the level of benefit rendered from mobile phones with regard to agricultural, market and weather information was negligible. The study showed that radio and mobile phones are best suited mass communication media to transfer technologies such as push-pull to address cross-cutting problems such as striga, cereal stem borer and low soil fertility. It will strengthen the agricultural extension service delivery at large.
Hauser, Michael (author), Lindtner, Mara (author), Prehsler, Sarah (author), Probst, Lorenz (author), and University of Natural Resources and Life Sciences, Austria
Format:
Online journal article
Publication Date:
2016-07-30
Published:
Austria: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10962
9 pages, via online journal, Farmers who engage in farmer participatory research (FPR) change their established social roles in households and communities. As such, comprehension of farmers’ role transitions is important to understand the extrinsic and intrinsic factors impeding or supporting the uptake and use of FPR by farmers. The existing FPR literature, however, does not address such role transitions. In this study, we analyzed farmers’ experiences with FPR and underlying role transitions in a commercial organic agriculture project in western Uganda. We drew on quantitative and qualitative data from interviews, group discussions, and observations involving farmers and extension workers. Our results suggest extrinsic and intrinsic factors affect farmers’ self-conception, influencing their willingness to participate in FPR. The level of alignment between the self-conception and the anticipated role determines farmers’ decision regarding participation in FPR and affects their response pattern. Farmers’ response pattern and individual set of inhibitors and facilitators lead to the experience of role insufficiency or role mastery, which is crucial for farmers’ continuation or termination of on-farm experiments. Understanding and facilitating role transitions is, therefore, essential for sustaining on-farm experiments, which complements current technical FPR training.
Ekane, Nelson (author), Mertz, C. K. (author), Slovic, Paul (author), Kjellen, Marianne (author), Westlund, Hans (author), and Royal Institute of Technology and Stockholm Environment Institute, Stockholm, Sweden
Format:
Journal article
Publication Date:
2016-04-02
Published:
Africa: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08217
Bentley, Jeffery (author), Boa, Eric (author), and Salm, Mundie (author)
Format:
Report
Publication Date:
2016
Published:
International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08500
Notes:
ACDC holds citation information, introduction, contents page and the first three stories., Features workshop organized by Access Agriculture, Nairobi. 56 pages.
12 pages., Article #: 1274944, via online journal., Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two nonequivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional
arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators.
The Netherlands: International Institute for Communication and Development (IICD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10122
Notes:
124 pages., Via website., This is the final report for the IICD-led Connect4Change programme implemented during 2011-215 in Bolivia, Burkina Faso, Ethiopia, Ghana, Kenya, Malawi, Mali, Peru, Uganda, and Zambia. The Connect4Change programme was implemented by an alliance of Dutch development organisations, incl. IICD, Edukans, Cordaid, ICCO, Akvo and TTC Mobile.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08513
Notes:
Story 6 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05918
Notes:
Via website of the United Nations Conference on Trade and Development (UNCTAD), Geneva, Switzerland. UNCTAD Current Studies on Science, Technology and Innovation, No. 9. 84 pages.
Ferrie, Gina M. (author), Bettinger, Tammie L. (author), Kuhar, Christopher W. (author), Lehnhardt, Kathy (author), Apell, Peter (author), and Kasoma, Panta (author)
Format:
Journal article
Publication Date:
2011-01
Published:
Uganda
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07077
Forum for Agricultural Research in Africa (FARA) (author)
Format:
Book
Publication Date:
2011
Published:
International: Forum for Agricultural Research in Africa, Accra, Ghana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06192
Notes:
42 pages., Includes section on level of biotechnology awareness in African countries and channels used to create awareness of biotechnology by institutions in those countries. Literature review indicated inadequate diffusion of science-based information on GE crops at both grassroots and policymaker levels.
Muheebwa, Adeline (author) and Wheater, Roger (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08700
Notes:
Pages 123-130 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
Mangheni, Margaret Nijjingo (author), Ssenkaali, Mulondo (author), and Onyai, Fred (author)
Format:
Book chapter
Publication Date:
2010-01-01
Published:
Uganda
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08696
Notes:
Pages 24-33 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
