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    290. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    Netherlands: Elsevier Science BV
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
    Journal Title:
    Climate Risk Management
    Journal Title Details:
    15 : 45-60
    Notes:
    16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.

    291. Influence of Message Theme on Consumer Perceptions of Lab Grown Meat

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kubakack, Kellie (author), Meyers, Courtney (author), Ford, Hannah (author), Li, Nan (author), and Irlbeck, Hank (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States of America: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12437
    Journal Title:
    Journal for Applied Communications
    Journal Title Details:
    Issue 1 (2022)
    Notes:
    17 pages., Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.