This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.
Jackson, Janine (author) and Bell, Beverly (author)
Format:
Interview
Publication Date:
2015-10-22
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08693
Notes:
Transcript posted on the website of Fairness and Accuracy in Reporting (FAIR), New York City, New York. Interview of Beverly Bell, coordinator of Other Worlds, a "women-led and movement-building collaborative." 6 pages.
Via UI Library subscription., Study aimed to provide tools to improve the quality of journalism regarding ethical issues that concern our relationship with nonhuman animals. Explored the role of news media (two years of coverage by the New York Times newspaper, U.S., and El Pais, Spain) in constructing perceptions of nonhumans used for food and their treatment. Results showed that both newspapers played a major role in concealing the nonhumans' cruel treatment, but a distinction can be drawn between the crude speciesism of El Pais and the camouflaged, more deceptive style of the New York Times.
17 pages., Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
Kumpu, Ville (author) and Kunelius, Risto (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06848
Notes:
Pages 313-330 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
Format:
Research summary
Publication Date:
2019
Published:
USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
Notes:
71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.
34 pages, This paper uses data on broadband connections and the production and sales of agricultural products to empirically estimate the impact of improved connectivity on U.S. farming outcomes. The Federal Communications Commission has detailed data on broadband subscriptions from its semi-annual Form 477 collection. The USDA's National Agricultural Statistics Service (NASS) releases a complete census of agriculture every five years to measure agricultural activity. By pairing periodic releases of the Form 477 data collection with information on farm production expenses and crop yields from corresponding releases of the Census of Agriculture, the analysis directly evaluates the benefit of rural broadband development on the U.S. farming industry. Overall, I find evidence of crop yield improvements from increased Internet penetration rates at thresholds of 25 Megabits-per-second download and 3 Megabits-per-second upload speeds. Among the findings, doubling the number of 25+/3+ connections per 1000 households is associated with a 3.79% increase in corn yields, as measured in bushels per acre. I also find some evidence of cost savings at thresholds of 10 Megabits-per-second download and 0.768 Megabits-per-second upload speeds. Doubling the number of 10+/0.768+ connections per 1000 households is associated with a 2.41% decrease in operating expenses per farm operation. The paper also provides an introductory look at changes in the composition and speed thresholds of connectivity available for selected field crops over time.
Marasteanu, I. Julia (author), Jaenicke, Edward C. (author), and Food and Drug Administration (formerly the Pennsylvania State University), 5100 Paint Branch Parkway # 1B056, College Park, MD 20740, USA
Format:
Journal article
Publication Date:
2016-06
Published:
USA: CAB International, Wallingford Oxon OX10 8DE United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08213
Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06851
7 pgs., In the last couple of decades, nonprofit organizations have worked to advance the voices of American farm women. Using the internet and social media, they advocate for farm women to have a larger voice in local and national agricultural policymaking. The Women, Food and Agriculture Network (WFAN; https://wfan.org/), is one of these nonprofit organizations (Women, Food, and Agriculture Network, 2019b). Based in Iowa, it offers a variety of programs to encourage farm women to continue farming and to consider pursuing elective office for a stronger female voice in American agriculture (Sachs et al., 2016). Historically, the American woman’s contribution to feeding the country and the world has received recognition only during times of national emergency. For example, during World War II, the U. S. Secretary of Agriculture turned to the United States Department of Agriculture (USDA) Extension Service to create a recruitment program for women to assist with food production. As early as April 1943, the U.S. Congress approved funding for The Farm Labor Supply Appropriation Act. The program became known as the Women’s Land Army (WLA; The Farm Labor Supply Appropriation Act of 1943). The program, operational between 1943 and 1947, called on American women to work on abandoned farms during World War II. Lucrative defense-related jobs were luring farmers from their fields, creating a need for farm laborers. The WLA was administered by the USDA and implemented at the state level by the USDA Extension Service. By 1945, one and a half million non-farm women had been recruited for farm jobs, and WLA membership had risen to almost two million women (Rasmussen, 1951, pp. 148–149). During the last decades of the 20th century, social and economic change had encouraged more women, including farm women, to become politically active. It was not until 1978, when the USDA began collecting data on the gender of the principal farm operators (the USDA term to describe the decision-makers), that women’s role in American farming was confirmed with statistics. According to the USDA Census in 2017, women as principal producers on the farm are slowly growing in number (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 52). These numbers also reflect the first time multiple (two or more) primary producers were reported in the USDA Census of Agriculture (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 47).
Patino, Georgina (author / Vida Rural en Mexico), Osman, Loren H. (author / Milwaukee Journal, USA), Jain, G.P. (author / Sevagram, Delhi, India), Sickenga, Nick (author / Melk, Netherlands), and Swegle, Wayne (author / Successful Farming, USA)
Format:
Panel report
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10789
Notes:
Item located in Document D10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 33-42 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
Prokopy, Linda S. (author), Hart, Chad E. (author), Massey, Raymond (author), Widhalm, Melissa (author), Klink, Jenna (author), Andresen, Jeffery (author), Angel, James (author), Blewett, Thomas (author), Doering, Otto C. (author), Elmore, Roger (author), Gramig, Benjamin M. (author), Guinan, Patrick (author), Hall, Beth L. (author), Jain, Atul (author), Knutson, Cody L. (author), Lemos, Maria Carmen (author), Morton, Lois Wright (author), Niyogi, Dev (author), Power, Rebecca (author), Shulski, Martha D. (author), Song, Carol X. (author), Takle, Eugene S. (author), and Todey, Dennis (author)
Format:
Journal article
Publication Date:
2015-09
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: D07789
Rebich-Hespanha, Stacy (author), Rice, Ronald E. (author), Montello, Daniel R. (author), Retzloff, Sean (author), Tien, Sandrine (author), and Hespanha, João P. (author)
Format:
Journal article
Publication Date:
2014-12-03
Published:
USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08436
13 pages., While work on agricultural messaging is abundant, the way that audiences form perceptions of messages is not well understood and little research has examined the cognitive effects of image and word associations in an agricultural context. Previous knowledge gap research has shown that socioeconomic status and access to information could be one contributor of perception formation. We propose that these variables could also impact cognitive processing. Therefore, the purpose of this exploratory study was to examine how components of cognitive dissonance and knowledge gap theory apply in the context of a contentious agricultural issue. Data were collected from 1,049 United States’ residents through an online survey with an embedded experimental design. Respondents randomly received one of two image and word association pairings. After viewing the treatment, measures of cognitive conflict, demographics, and desire to learn more were collected. The results showed that the cognitive conflict instrument performed differently in the context of a complex agricultural issue than in prior research. Additionally, the message pairings had a stronger influence on cognitive conflict components than demographic characteristics. Finally, the desire to learn more was impacted by the message treatments. Future research on cognitive conflict and advanced modeling is recommended.
Russell, Adrienne (author), Tegelberg, Matthew (author), Yagodin, Dmitry (author), Kumpu, Ville (author), and Rhaman, Mofizur (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06844
Notes:
Pages 195-217 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
Rydell, Sarah A. (author), Harnack, Lisa J. (author), Oakes, J. Michael (author), Story, Mary (author), Jeffery, Robert W. (author), and French, Simone A. (author)
Format:
Journal article
Publication Date:
2008-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07620
Sandberg, Joanne C. (author), Spears Johnson, Chaya R. (author), Nguyen, Ha T. (author), Talton, Jennifer W. (author), Quandt, Sara A. (author), Chen, Haiying (author), and Summers, Phillip (author)
17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.
15 pages. Pages 1-15 of journal. No volume or issue listed., In this cross-sectional study, we aimed to describe differences between India and the United States in public perceptions of free-roaming dogs and cats, concerns related to free-roaming animals, and preferred strategies for veterinary medical interventions and population management. Between August 2021 and February 2022, 498 individuals completed an online survey including 210 Indian respondents and 288 American respondents. Free-roaming dogs and cats were largely perceived as community animals among Indian respondents, with significantly more respondents indicating they should be allowed to roam freely compared with American respondents. Respondents from both countries were concerned about animal welfare, although Americans were significantly more likely to list animal welfare, public health and wildlife risks as significant concerns related to free-roaming cats and dogs. American respondents were also more likely to support adoption for sociable animals and euthanasia for unsociable animals, whereas Indian respondents were more likely to support spay/neuter, vaccinate and release strategies for both dogs and cats. Our findings speak to the importance of implementing tailored strategies for free-roaming cat and dog management based on local cultures and community perceptions of free-roaming animals.
8 pages, Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust.
