Chern, Wen S. (author), Hushak, Leroy J. (author), Tweeten, Luther (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University, Columbus, OH
Format:
Book chapter
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06500
Notes:
James F. Evans Collection; See C06498 for book, In: Rueben C. Buse and James L. Driscoll, eds. Rural Information Systems: New Directions in Data Collection and Retrieval, 1992. Ames, IA: Iowa State University Press. p. 118-213
18 pages, Digital agriculture has been developing rapidly over the past decade. However, studies have shown that the need for more ability to use these tools and the shortage of knowledge contribute to current farmer unease about digital technology. In response, this study investigated the influence of communication channels—mass media, social media, and interpersonal meetings—on farmers’ adoption, decision-making, and benefits obtained using technologies. The research uses data from 461 farmers in Brazil and 340 farmers in the United States, leaders in soybean production worldwide. The results show differences and similarities between these countries. LinkedIn has the highest positive association in Brazil between the communication channels and the digital agriculture technologies analyzed. In the United States, YouTube has the highest positive correlation. The overall influence of social media among Brazilian farmers is higher than among American farmers. The perceived benefits of using digital tools are more strongly associated with mass media communication in the United States than in Brazil. Regarding farm management decision-making, the study showed a higher relevance of interpersonal meetings in Brazil than in the United States. Findings can aid farmers, managers, academics and government decision makers to use communication channels more effectively in evaluating and adopting digital technologies.
Committee on Science, Space, and Technology. Subcommittee on Technology and (author)
Format:
Report
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06857
Notes:
Full Title: Copyright protection for computer software to enhance technology transfer : hearing before the Subcommittee on Technology and Competitiveness of the Committee on Science, Space, and Technology, U.S. House of Representatives, One Hundred Second Congress, first session, July 18, 1991., AGRICOLA CAT 92983468; Contains Table of Contents only, Washington : U.S. G.P.O. : For sale by the U.S. G.P.O., Supt. of Docs., Congressional Sales Office, 1991. iii, 125 p.
