Examines opinions concerning goals and outcomes in regards to the Jamaican Ministry of Tourism's Ten-Year Master Plan to enhance tourism and increase shared governance. In addition to secondary sources of information, researchers use primary data obtained through an email survey sent to 540 Jamaican managers and executives.
African American Research Center, Library, University of Illinois at Urbana-Champaign
Notes:
252 p, Contents: Binding mobilities of consumption -- Iconic islands : nature, landscape, and the tropical tourist gaze -- Tasting the tropics : from sweet tooth to banana wars -- Orienting the Caribbean : when East is West -- Eating others : of cannibals, vampires, and zombies -- Creolization in global culture
In an era of increasing worldwide violence against tourists, safety, security, and risk abatement are becoming principal components in travelers' decision-making processes. This work examines the issue of perceived risk and safety and what impact these perceptions have on shopping behavior. The research takes place in Jamaica, a country with a reputation for aggressive vendors. Findings indicate that those visitors who traveled with others spent more time shopping and purchased more. Additionally, it was found that first time visitors express higher levels of discomfort with their surroundings than did repeat visitors, thus inhibiting purchase behavior. Finally, it was found that levels of perceived risk and security did have an impact on a traveler's intention to return to Jamaica.
