"A service for salesmen - showing how to make farm paper advertising produce sales." Holdings in the UI Library extend from June 1921 (Vol. 4, No. 6) through September 1922 (Vol. 5, No. 9).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09695
Notes:
Delmar Hatesohl Collection. Full thesis is located in the University of Missouri Depository. Call number: 378.7 M71 XB3395, Chapter II (pages 10-39)in this thesis submitted in partial fulfillment of a Master of Arts degree, University of Missouri, Columbia. 182 pages.
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04668
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 186 p. (Advertising Research Foundation Report)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11604
Notes:
2 pages., Online open access to abstract of author's thesis for a Master of Science degree in journalism, Ohio University, Athens., Author used quantitative content analysis and qualitative textual analysis of selected articles to examine comparative coverage of organic agriculture to consider further the ways mainstream agriculture magazines mayinfluence attitudes and understanding of changes within the industry. Findings suggested that over time the three magazines portrayed organic farming differently and differed in the amount of coverage they devoted to the topic.
