13 pages, The Internet has undoubtedly had an impact on society and brought about considerable changes in the world economy. Social media are prominent among the applications hosted by the Internet. To organisations that make use of them, they present a series of challenges and opportunities that can lead to enhanced business performance and local and regional development. Given the foregoing, the Delphi method was used to assess the impact of social media on product marketing in the Spanish olive oil sector. The findings of this study, based on expert opinion, point to the potential of social media, which in turn makes it necessary to plan for their use.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26344
Notes:
Posted at http://www.epobio.net/0704AttitudesReport.pdf, From the EPOBIO project supported by the European Commission. 128 pages., Results of a six-nation European public survey related to an international project (EPOBIO) to raise the economic potential of plant-derived raw materials by designing new generations of bio-based products that will reach the marketplace 10-15 years from now. Six-page printout includes the summary of findings.
Gil, Jose M. (author), Radwan, Amr (author), Kaabia, Monia Ben (author), and Serra, Teresa (author)
Format:
Paper
Publication Date:
2008-01-29
Published:
Spain
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28334
Notes:
Presented at the 107th EAAE Seminar, "Modelling of Agricultural and Rural Development Policies," Sevilla, Spain, January 29-February 1, 2008. 19 pages.
