1. Social media as a route to developing the agrifood sector in Spain
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mozas-Moral, Adoracion (author), Bernal-Jurado, Enrique (author), Fernandez-Ucles, Domingo (author), and Medina-Viruel, Miguel Jesus (author)
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Italy: New Medit
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12229
- Journal Title:
- New Medit: Mediterranean Journal of Economics, Agriculture and Environment
- Journal Title Details:
- v. 17, iss. 2
- Notes:
- 13 pages, The Internet has undoubtedly had an impact on society and brought about considerable changes in the world economy. Social media are prominent among the applications hosted by the Internet. To organisations that make use of them, they present a series of challenges and opportunities that can lead to enhanced business performance and local and regional development. Given the foregoing, the Delphi method was used to assess the impact of social media on product marketing in the Spanish olive oil sector. The findings of this study, based on expert opinion, point to the potential of social media, which in turn makes it necessary to plan for their use.