[Carolyn Cooper] said there is a dissonance between "the brand" and the "representation of the brand" and that "until in Jamaica we come to acknowledge Jamaica is not an "out of many, one people" country but it is really a country of black people with small numbers of ethnic minorities, we're not going to get the brand right." 'At Independence, Emancipation Day just disappeared. Because if you have Emancipation Day, then you have to ask yourself what you were emancipated from. And then certain people would have to say, well, we were mixed up in it. Slavery, that is. So Emancipation Day was just erased,"she said. "But Garveyites and Rastafari kept the tradition of celebrating Emancipation Day. And it's now back on the national calendar. We even have an Emancipation Park!" "This book is a celebration of Brand Jamaica, the authentic Brand Jamaica and I hope that as you read it, you'll understand why I'm so passionate about the subject," said Cooper as she ended her remarks.
The article discusses the importance of percussionists and drummers in Jamaican popular music, especially reggae, arguing that their contributions have often been under-estimated. It emphasizes the traditional African roots of characteristic Jamaican drumming styles. An overview of the history of Jamaican percussion and drumming is provided. Musicians discussed include Babu Bryan, known for his Kumina drumming, Watta King, a drummer in the Buru tradition, and Oswald "Count Ossie" Williams, who developed the Nyabinghi style of Rastafarian drumming.
