Long, Huey B. (author), Zoller, Dawn (author), and Oklahoma Research Center for Continuing professional and Higher Education, University of Oklahoma, Norman; Oklahoma Research Center for Continuing professional and Higher Education, University of Oklahoma, Norman
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04126
James F. Evans Collection; See C04120 for original; AGRICOLA IND 90027740, This study was designed to determine if the CES teleconference programs were viewed by a broad segment of Oklahoma's population or if the programs appealed only to a certain population segment. Variables include: age, education, income, economic activity, frequency of participation, and program topics. This study's findings indicate that CES teleconference participants in Oklahoma are older, better-educated, and more affluent than the general state population. They're also better-educated, more affluent, and older than the rural population. Viewer preferences indicate that about two-thirds of the desired program topics are nonagricultural. (AGRICOLA)
Soliah, LuAnn (author), Stewart, Janice R. (author), and FNIA Cooperative Extension Service, Oklahoma State University; FNIA Cooperative Extension Service, Oklahoma State University
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02499
Ulley, Jacqueline M. (author / Agricultural Information Officer, Oklahoma State University, Stillwater) and Agricultural Information Officer, Oklahoma State University, Stillwater
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01652
19 pages, The USDA has identified coexistence, or producers growing food in a variety of ways (conventionally, organic, etc.) in a harmonious manner as a critical challenge and high priority. Despite this call for coexistence and assurance of mutual success, agricultural sectors often have conflicts. Both sides of the niche and mainstream rift tend to pick and choose radical examples of problematic practices to portray the opposition. Producers, more so than most other occupations, have a deeply entrenched occupational identity. Many studies focused on the need for relationships between agricultural producers and the public. No work has been found to understand how producers from different sectors of agriculture view one another. This study sought to understand producers' identities and the relationships producers have with one another. Results indicate the occupation of farming, family ties, connection and duty to the land, hard work and pride defines producers' identities. When defining a "good farmer," producers cited innovation and efficiency, farm succession, passion and joy, and profits as markers of success. The relationships between producers varied. Overall, producers respected other producers enough to make their own choices concerning production. Social media was often mentioned when producers talked about how they communicate with one another.
