Paulson, Curtis E. (author) and Agunga, Robert (author)
Format:
Conference paper
Publication Date:
1991-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09814
Notes:
NCR-90 Collection, Prepared for the NCR 90 Communication Research Annual meeting, The Ohio State University Agricultural Communication Programmatic Research Orientation. Madison, Wisconsin. 4 pages.
11 pages., Article # 4FEA3, via online journal, Leadership development, service learning, place-based education, and economic revitalization are topics relevant to Extension. We performed an evaluation to determine whether a place-based leadership program in Clermont County, Ohio, helps students develop leadership skills and encourages their return to the community. Program evaluation data collected via a web-based survey indicated that 80% of youths planned to return to the area to live and work, an action that would contribute to revitalization of the community. Extension professionals can use findings from our evaluation as a basis for improving existing programs, structuring new youth leadership initiatives, and communicating the value of place-based youth leadership programs to stakeholders.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
Inwood, Shoshanah (author), Becot, Florence (author), Bjornestad, Andrea (author), Henning-Smith, Carrie (author), Alberth, Andrew (author), and The Ohio State University
South Dakota State University
University of Minnesota
Format:
Online journal article
Publication Date:
2019-12-17
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11230
7 pages, via online journal, A number of current events are exacerbating farm stress. Extension and farm organizations have mobilized responses to an emerging mental health crisis among farmers. To evaluate these responses, we conducted an online scan of resources to present a baseline typology of current mental health programs and response efforts in the 12-state Extension North Central Region. We classified responses by type of program, target audience, and delivery format. We identified the need to train mental health counselors and state suicide hotline responders on farm issues and farm culture.
11 pages, Diversifying a farm's production operations or marketing channels can boost income and raise farm survival rates. But are beginning and small-scale farmers inclined toward a strategy of diversification? We analyzed 578 attendee surveys from 10 years of an Extension workshop for new and small-scale farmers in Ohio. We investigated the farming profile of beginning and small-scale farmers, the degree to which they are interested in pursuing diversified farming, and whether these interests vary by gender. We found evidence that new and small-scale farmers are interested in alternatives to commodity grain farming, that these alternatives are associated with diversified farming systems, and that some specific diversification interests vary by gender.
18 pgs, Access to information and resources via the Internet is an increasingly vital dimension of contemporary life. However, there can be several impediments to optimal Internet utilization in the form of access, skills, and motivation. Even when access is available, several digital inequalities arise as citizens often lack the skills and motivations to pursue those vital uses through the Internet to the best of their advantage. Digital inequalities in the hills of the Appalachian area of Ohio are often manifested in terms of social, cultural and geographic divides. Not only do the hills block wireless signals and make cables expensive to install, but regional poverty also drives away telecom investment. We conducted a survey of Appalachian Ohio to explore digital inequity issues and the determinants of online participation for things that matter. Through a number of analyses, we explore how Internet access and digital skills impact online contribution to the community in terms of services and resources considered to be basic social needs: health, employment, education, and social media. These social needs, what we have called Vital Internet Use (VIU) can determine citizens’ political and civic participation, societal contribution, and overall benefit to their communities. Centered on the concepts of digital access, Internet skills, and benefit outcomes, we extend knowledge in this domain and propose a comprehensive framework of VIU.
15 pages, Cover crops—crops grown primarily to protect and improve soil—are widely considered to be an important component of sustainable agricultural systems because their use can provide multiple ecosystem services without compromising yields over time. Specialty crops—fruits, vegetables, and horticultural crops—are increasingly important to US agriculture and food security and uniquely vulnerable to climate-related problems that cover crops can help to address. Yet far less research has been conducted on cover crop use by farmers who grow mainly specialty crops, compared to the much larger body of research on farmers who principally grow row crops like corn (Zea mays) and soybeans (Glycine max). In this study, we draw on survey data from a stratified, random sample of 881 specialty crop growers in Michigan and Ohio to accomplish two main goals. First, we seek to characterize cover crop use among this important group of farmers, focusing on types of cover crop used and use of multiple types. Second, we examine the relationship between cover crop use on vegetable and fruit farms and key social and economic factors, with particular attention to farmers’ environmental values, adherence to organic principles, and sources of information. According to survey results, cover cropping is more likely when farmers (1) manage certified organic (p < 0.01) or organic-in-practice (p < 0.05) farms; (2) report being influenced by private crop consultants (p < 0.01); (3) attach high importance to agri-environmental goals (p < 0.01); and (4) grow vegetable crops instead of or in addition to fruit crops (p < 0.001). No relationship was found to exist between cover cropping and farmers’ concerns about climate-related risks, education level, or perceived self-efficacy. We conclude by suggesting that the importance of structural factors to farmers’ decisions about cover crops should not be underestimated. Promoting and strengthening the market for organic food may be the most direct pathway toward increasing the number of farmers who use cover crops. Historically important entities in agricultural networks, including cooperative extension and conservation nongovernmental organizations, might enhance their impact on cover crop use by forming new partnerships with private crop consultants.
