18 pgs, Access to information and resources via the Internet is an increasingly vital dimension of contemporary life. However, there can be several impediments to optimal Internet utilization in the form of access, skills, and motivation. Even when access is available, several digital inequalities arise as citizens often lack the skills and motivations to pursue those vital uses through the Internet to the best of their advantage. Digital inequalities in the hills of the Appalachian area of Ohio are often manifested in terms of social, cultural and geographic divides. Not only do the hills block wireless signals and make cables expensive to install, but regional poverty also drives away telecom investment. We conducted a survey of Appalachian Ohio to explore digital inequity issues and the determinants of online participation for things that matter. Through a number of analyses, we explore how Internet access and digital skills impact online contribution to the community in terms of services and resources considered to be basic social needs: health, employment, education, and social media. These social needs, what we have called Vital Internet Use (VIU) can determine citizens’ political and civic participation, societal contribution, and overall benefit to their communities. Centered on the concepts of digital access, Internet skills, and benefit outcomes, we extend knowledge in this domain and propose a comprehensive framework of VIU.
Camboni, Silvana M. (author), Napier, Ted L. (author), Thraen, Cameron S. (author), and Napier: Professor of Development Sociology, Ohio State University, Columbus, OH; Camboni: Development Officer, Research Foundation, Ohio State University, Columbus, OH; Thraen: Assistant Professor, Agricultural Economics, Department of Agricultural Economics and Rural Sociology, Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1986-03
Published:
USA: Ankeny, IA : Soil Conservation Society of America.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05292
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
Camboni, Silvana M. (author), Napier, Ted L. (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1993
Published:
UK: Elsevier Science Publishers, London
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07724
search through journal, Data were collected from 371 farmers is east central Ohio to assess how attitudes, personal characteristics, and farm structure factors influence use of soil conservation practices at the farm level. A diffusion-farm structure model was used to guide the study. The findings revealed that the theoretical perspective had limited utility for predicting use of several farming practices evaluated in the study. The best predictors were farm structure variables, which suggests that structural conditions of the existing farming system in the US are significant considerations int eh decision making process concerning the selection of specific farming practices. The implications of the study findings for future soil and water conservation efforts in the US are discussed. (original).
Bankston, J. (author / Agricultural Education, The Ohio State University, Columbus, OH)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07937
Notes:
abstracted from Ph.D. thesis, 1992; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 91
USA: Wooster, OH : College of Agriculture, Ohio Cooperative Extension Service, Ohio Agricultural Research and Development Center, Ohio State University.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05593
Batte, Marvin T. (author), Carter, Bryson R. (author), and Carter: Assistant Professor, Ohio Cooperative Extension Service, The Ohio State University; Batte: Associate Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University
Format:
Report
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06363
Notes:
Carter, Mimeographed, [1989]. 12 p., Farmers' perception of important farm management educational topics and a technique for identifying interested clientele for educational programs are presented. Income tax, input prices, year-end analysis and agricultural outlook were important topics. Operator age, tenancy, size of farm business, and farm enterprise type were important predictors of topic preference. (original)
Batte, Marvin T. (author), Botomogno, Jean (author), Jones, Eugene (author), Schnitkey, Gary (author), and Schnitkey, Batte, and Jones: Department of Agricultural Economics and Rural Sociology, The Ohio State University; Botomogno: Department of Agricultural Economics, Dschang University Center, Cameroon
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06520
James F. Evans Collection; AGRICOLA IND 92048494, Mathematical logic models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service. (author)
