Short, Gianna (author), Yue, Chengyan (author), Anderson, Neil (author), Russell, Carol (author), Phelps, Nicholas (author), and University of Minnesota
Format:
Journal article
Publication Date:
2017-06
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10442
11 pages., Via online journal., Aquaponics, an integrated system with both hydroponic plant production and aquaculture fish production, is an expanding alternative agriculture system. Many key questions about the overall feasibility of aquaponic systems remain unanswered. Of particular concern for start-up and established producers alike are consumer perceptions and willingness to pay for aquaponic produce and fish. This study reports results and analysis of a consumer survey about perceptions and preferences for aquaponic-grown products that was conducted in Minnesota during Feb. 2016. Probit and ordered probit models are used to evaluate the probability of different consumer demographic segments having various levels of knowledge and perceptions about aquaponics. About one-third of respondents had previously heard of aquaponics, and upon learning more about the system through the survey, respondents tended to be generally neutral or favorable to aquaponics. Price might be an issue for many consumers, but many tend to believe that aquaponics can impact the environment in a positive way. The results represent a first step toward building knowledge about the potential consumer base for aquaponics, which is a critical piece in the system’s potential overall profitability. It appears that consumer education and marketing will be key for the expansion of the market.
Jonk, Yvonne (author), Kinsey, Jean (author), and Senauer, Ben (author)
Format:
Report
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07857
Notes:
James F. Evans Collection, St. Paul, MN : Center for International Food and Agriculture Policy, University of Minnesota, 1993. [87 p.] (Working Paper WP93-7)
Hartman, Terryl (author), Kushi, Lawrence (author), McCarthy, Pam (author), Sardo, Christine (author), and University of Minnesota School of Public Health
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07893
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Partnerships between nutrition educators and industry are an emerging trend in nutrition education. In 1991, the Society for Nutrition Education (SNE) collaborated with McDonald's and CBS to develop 12 Public Service Announcements (PSAs) for children aged 4-10 years. These 55-second nutrition messages, titled "What's On Your Plate," are broadcast during prime viewing time on Saturday morning. While concerns have been expressed about this collaboration, it is not known whither the attitudes and perceptions differ between nutrition professionals and parents of young children regarding the partnership or the resulting program. To examine these views, we conducted six focus groups. Three were with parents of children aged 4-10 tears and three were with Registered Dietitians; all were residents of the Minneapolis-St. Paul, MN area. After viewing segments of the PSAs, we asked participants about their perceptions of the program, sponsors, and nutrition messages. We also asked about their concerns related to industry sponsorship of nutrition messages and collaboration of SNE with an industry partner. Nutrition educators considering partnerships with industry will benefit by being aware of the differences and similarities of the perceptions and attitudes regarding partnerships of these two groups. These focus group results will be used to direct the development of a questionnaire to quantitatively evaluate differences in perceptions between Registered Dietitians and parents regarding industry sponsored nutrition education.
