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2. Beyond the farmers' market: planning for local food systems in Illinois
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hultine, Sarah (author) and Cooperband, Leslie (author)
- Format:
- Book
- Publication Date:
- unknown
- Published:
- USA: University of Illinois Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13406
- Notes:
- unknown publication date, 42 pages
3. Building bridges between producers and schools: the role of extension in the farm to school program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Fischer, Laura (author), and Rumble, Joy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10948
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 10 pages., Article #:4FEA4, via online journal., Childhood obesity is one of the leading problems facing Americans today. As children continue to struggle with both obesity and food insecurity, many parents and doctors look to schools to be responsible for providing healthful meals. The aim of the Farm to School (F2S) program is to bring fresh, local produce into school cafeterias. Aligning with Extension goals, the F2S program provides an opportunity for both the development of healthful lifestyles and increases in agricultural profits. Through interviews with producers and school food service directors, we determined ways Extension programming can be used to improve the efficiency of the F2S program.
4. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
5. Commercial urban agriculture in Florida: a qualitative needs assessment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Catherine G. (author), DeLong, Alia N. (author), and Diaz, John M. (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-19
- Published:
- England: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12833
- Journal Title:
- Renewable Agriculture and Food Systems
- Journal Title Details:
- Online
- Notes:
- 8pgs, The global trend of urbanization coupled with an increasing awareness of the importance of food systems resilience, has led to an increasing interest in urban agriculture to sustainably feed the rapidly growing urban population and mitigate against food supply chain disruptions. While home and community gardens have been long studied, there has been relatively little empirical research focused specifically on commercial urban agriculture (CUA) operations. The purpose of this study was to characterize commercial urban farms, and to identify their primary barriers to business development and expansion, their perceptions of future opportunities, and their specific informational needs. Because CUA has received relatively less attention in previous empirical research, a qualitative approach was used for this needs assessment to collect rich, contextualized information to help differentiate the specific barriers, opportunities and needs of CUA operations as opposed to their rural counterparts. We conducted semi-structured interviews (n = 29) of CUA producers in Florida. These interviews revealed that CUA operations face many of the same barriers that are common to establishing and growing small farms, with additional barriers due to local government regulations and tensions associated with farming on land that is not traditionally used for agriculture. Despite these difficulties, CUA operators believe their urban location is a key benefit to their operation and they see a variety of opportunities for future business and market expansion.
6. Communication of local farmers' products through facebook: the case study of nase-vase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Petriľák, Marek (author), Janšto, Erik (author), and Horská, Elena (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- Slovakia: University Ss. Cyril and Methodius in Trnava
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12233
- Journal Title:
- Communication Today
- Journal Title Details:
- Volume 11, number 1
- Notes:
- 16 pages, Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as Facebook, is essential in today's marketplace for small businesses, for which this tool is one of the cheapest alternatives to communicating and selling products. This trend did not escape agriculture-specific local farmers who process fresh local products. The study's objective is to highlight the importance of social media communication in the agri-food sector, specifically in the sub-sector of local fresh products, as well as to determine which consumers are most interested in local products from farmers communicated through Facebook. We conducted the research using our Facebook page called Ours-Yours (in Slovak Naše-Vaše). This account was created for research purposes and has a clearly defined objective of supporting and promoting local fresh products from small Slovak farmers. Research involved 42 small farms that sell fresh local dairy products. From these farmers we discovered what form of marketing communication they had used in the past. Afterwards, we visited eight selected farms, took professional photos of their products, and promoted them under one brand using our Facebook page Ours- Yours (Naše-Vaše). The methodology of the research was based on an analysis of Facebook posts, which were visualised, uniformly graphically processed photographs of the products. Contributions were advertised on radio located 50 kilometres from the farms to ensure local marketing of the products. We measured demographic factors (gender and age) and users' interaction with individual posts. Research has shown that women between the ages of 45 -- 64, who follow Facebook mostly from their mobile phones, are most interested in Facebook posts with local fresh products (and information about them)
7. Comparing farm financial performance across local foods market channels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author), Jablonski, Becca B. R. (author), and Laughton, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12335
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 2
- Notes:
- 9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
8. Consumer perceptions about local food in New Zealand, and the role of life cycle-based environmental sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiroki, S. (author), Garnevska, E. (author), McLaren, S. (author), and Institute of Agriculture and Environment, Massey University, Palmerston North, New Zealand
- Format:
- Journal article
- Publication Date:
- 2016-06-01
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10267
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(3) : 479-505
- Notes:
- 27 pages., Via online journal., Local food is a popular subject among consumers, as well as food producers, distributors, policymakers and researchers in many countries. Previous research has identified that the definition of local food varies by context, and from country to country. The literature also suggested that environmental sustainability is one of the goals for many of the local food movements. While there is a substantial body of literature on local food internationally, limited research has been undertaken in New Zealand. This paper aims to understand how consumers define local food, what attributes they associate with local food, and the extent to which life cycle-based environmental aspects are represented in these attributes. Primary research employed quantitative methodology. This study identified that a majority of the respondents considered that local food may be defined as food that was produced in New Zealand and that support for community was the most important attribute associated with local food. Reduced GHG emission, conserving the landscape, and organic production were the life cycle-based environmental attributes that were associated with local food. This study provides a basis for further research into understandings of local food in New Zealand and how to improve communication among different social actors with respect to demand and supply of local food.
9. Developing agri-food value chains: learning networks between exploration and exploitation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Braun, Charis Linda (author), Bitsch, Vera (author), and Häring, Anna Maria (author)
- Format:
- Online journal article
- Publication Date:
- 2022-06-22
- Published:
- UK: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12637
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- Online
- Notes:
- 23 pages, The present study explores the development of agri-food value chains from an organizational learning perspective, using the German organic food sector as an example. We illustrate how the development of local value chains unfolds over time and outline how facilitation can support this process.
10. Grape group's pandemic message: California goodness matters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- News release
- Publication Date:
- 2020-07-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11739
- Journal Title:
- Packer
- Notes:
- 2 pages., Introduces a multi-media promotion of the California Table Grape Commission.
11. Growing tiny publics: small farmers' social movement strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steup, Rosemary (author), Santhanam, Arvind (author), Logan, Marisa (author), Dombrowski, Lynn (author), and Makoto, Norman (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12243
- Journal Title:
- Proceedings of the ACM on Human- Computer Interaction
- Journal Title Details:
- Volume 2, Issue CSCW
- Notes:
- 24 pages, Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.
12. Impacts of urbanisation on farming communities of cagayan de oro city and pathways to sustain local food production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Factura,Horacio (author), Cimene, Francis Thaise A. (author), Nacaya, Ian Mark Q (author), and Otterpohl, Ralf (author)
- Format:
- Journal article
- Publication Date:
- 2021-11-24
- Published:
- Pakistan: Directorate of Agricultural Information Lahore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12687
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- Vol. 60 N. 1
- Notes:
- 5 pages, The main objective of this study was to find out how small farmers were affected by urbanization. The study was conducted during 2020 in 2 barangays (districts ). Cagayan de Ore (CDO) City specifically canitoan and pagatpat, Philippines. There were 12 and 11 farmers in Canitoan and Pagatpat, respectively who participated the focus group discussion (FGD). Majority of them was considered as small farmers due to the size of their farm which was less than 1 hectare. Around 70 hectares of agricultural land in Canitoan were transformed into a private housing subdivision. Qualitative approach was employed using FGD and farmers were organized and interviewed as a group. Data revealed that agricultural lands had been converted into residential or commercial purposes. CDO agriculture area was decreased from 91.5 to 81.89%. Urbanization affected the farmer in term of displacement, income source, decrease economic status and negative motivation for agriculture. In conclusion, urbanization in CDO which brought progressive economic development had negatively affected the lives of some small farmers. We suggested proper policies to find alternatives for the farmers so that they could continue to produce food in the surroundings of the city and thus made city and rural areas more resilient in food supplies and also water regeneration.
13. Know your indoor farmer: square roots, techno-local food, and transparency as publicity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keshwani, Jenny (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- United States: Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- Vol. 64, Iss. 11
- Notes:
- 19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
14. Local food systems: concepts, impacts, and issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martinez, Steve (author), Hand, Michael (author), Da Pra, Michelle (author), Pollack, Susan (author), Ralston, Katherine (author), Smith, Travis (author), Vogel, Stephen (author), Clark, Shellye (author), Lohr, Luanne (author), Low, Sarah (author), and Newman, Constance (author)
- Format:
- Research report
- Publication Date:
- 2010-05
- Published:
- USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10861
- Notes:
- Printed results of related research (Appendices A and B)retained in ACDC., Economic Research Report Number 97. Online via University of Illinois Extension. 87 pages.
15. Local value chain models of healthy food access: a qualitative study of two approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Krzyzanowski Guerra, Kathleen (author), Hanks, Andrew S. (author), Huser, Susie (author), Redfern, Tom (author), and Garner, Jennifer A. (author)
- Format:
- Journal Article
- Publication Date:
- 2021-11
- Published:
- Switzerland: Multidisciplinary Digital Publishing Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12766
- Journal Title:
- Nutrients
- Journal Title Details:
- Volume 13, Issue 11
- Notes:
- 25pgs, se programs in the peer-reviewed literature, the objectives were to identify factors that facilitate or hinder the implementation of these two local value chain models of healthy food access and to identify the perceived impacts from the perspective of the sites implementing them. In-depth, semi-structured interviews were conducted with CFS (n = 7) and DS (n = 10) site representatives in January 2020. Template analysis was used to identify themes through a priori and inductive codes. Participants identified two primary facilitators: support from partner organizations and on-site program stewardship. Produce (and program) seasonality and mitigating food waste were the most cited challenges. Despite challenges, both CFS and DS sites perceive the models to be successful efforts for supporting the local economy, achieving organizational missions, and providing consumers with greater access to locally grown produce. These innovative programs demonstrate good feasibility, but long-term sustainability and impacts on other key stakeholders merit further investigation.
16. Making food-systems policy for local interests and common good
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lind, Colene J. (author) and Reeves, Monica L. (author)
- Format:
- Journal article
- Publication Date:
- 2021-09-10
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12746
- Journal Title:
- Frontiers in Communication
- Journal Title Details:
- V. 6
- Notes:
- 14pgs, The unjust distribution of poor health outcomes produced via current United States food systems indicates the need for inclusive and innovative policymaking at the local level. Public health and environmental organizers are seeking to improve food environments from the ground up with locally driven policy initiatives but since 2010 have increasingly met resistance via state-government preemption of local policymaking power. This analysis seeks to understand how political actors on both sides of preemption debates use rhetorical argumentation. In doing so, we offer insights to the meaning-making process specific to food systems. We argue that advocates for local food-system innovations are forwarding understandings of food and community that contradict the policy goals they seek. We offer suggestions for local food and environmental advocates for adjusting their arguments.
17. Motivations for sustainable consumption: the case study of vegetables
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gustavsen, Geir Wæhler (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- Germany: CENTMA Research
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12698
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- Vol. 11, N.4
- Notes:
- 12 pages, According to the World Health Organization a diet high in vegetables may reduce the risk of coronary heart diseases, stroke, and certain types of cancer. In addition, vegetables have lower carbon footprints than most other foods. The main objective in this paper is to find drivers behind vegetable consumption, with emphasis on health and environmental motivation. We used the theory of planned behavior together with direct acyclic graphs as a theoretical basis. The empirical analysis applied the graded response model and bounded beta regression with survey data from 2019. The main results show that health attitude is a stronger motivator for vegetable consumption than environmental attitudes.
18. Predicting consumers' local food attitude with personal values and local food online videos
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Lamm, Alexa (author), Rumble, Joy (author), and Telg, Ricky (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11038
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 58(4) : 171-188
19. Preference for local food as a matter of helping behaviour: Insights from Norway
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Skallerud, Kåre (author) and Wien, Anders H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-02
- Published:
- Norway: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10250
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- (67) : 79-88
- Notes:
- 10 pages., Via online journal., Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.
20. Promoting farmers' markets: preferences of farmers' market leaders
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), Wilson, Marlie (author), and Morales, Alfonso (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10606
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.