12 pages, Many environmental dilemmas such as water scarcity originate from human behavior. This study aimed to analyze Iranian farmers’ water conservation behavior using Bandura’s social-cognitive theory. To this end, a cross-sectional survey was conducted to collect the required data. The research instrument was a questionnaire. A sample of 380 farmers was selected using a multistage stratified random sampling method. The results indicated that variables of social-cognitive theory could predict about 73% of farmers’ water conservation behavior variance. Investigation of direct effects of factors on farmers’ water conservation behavior revealed that the major determinants are as follows: intention of water conservation, social-structural factors, perception of others’ behavior, outcome expectancy, self-efficacy, and water conservation co-regulation. Findings showed that factors that have been mentioned in social-cognitive theory could be considered for enhancing farmers’ water conservation behaviors since the theory provides a more realistic insight into farmers’ behaviors with an emphasis on farmers’ social and structural contexts
Yaghoubi, J. (author), Khosravipour, B. (author), and Foroosshani, N. (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30720
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
Chizari, Mohammad (author), Rad, Gholamreza Pezeshki (author), Mahmoodi, Maryam (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00425
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
