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    2. Maine leaders discuss whether public broadband investments should support national private providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Carolyn (author)
    Format:
    Online article
    Publication Date:
    2023-03-20
    Published:
    United States: Daily Yonder, The
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12877
    Journal Title:
    Daily Yonder, The
    Journal Title Details:
    Online
    Notes:
    5pgs, Millions of Maine’s fiber dollars is going to a mix of government entities, regional internet service providers, and large, out-of-state companies. Some worry these national companies have not worked well with communities in the past. Others say the investments should be evaluated on what they deliver, not who gets the money.

    3. Impact of internet use on farmers’ organic fertilizer investment: a new perspective of access to credit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weng, Feilong (author), Liu, Xuan (author), and Huo, Xuexi (author)
    Format:
    Journal article
    Publication Date:
    2023-01-16
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12772
    Journal Title:
    Agriculture
    Journal Title Details:
    Vol. 13, Iss. 1
    Notes:
    13 pages, Encouraging farmers to increase the use of organic fertilizer will be conducive to promoting the green transformation of farmers’ production and realize sustainable agricultural development. As a long-term investment, the accuracy of farmers’ access to organic fertilizer information and the supporting role of credit are important factors that affect their organic fertilizer application decisions. However, the existence of information asymmetry in the organic fertilizer market and the credit constraints in the financial market, which restricts the enthusiasm of farmers to apply organic fertilizer. In recent years, the rapid development of the Internet in China’s rural areas has effectively alleviated the degree of information asymmetry in rural areas, and improved farmers’ access to credit, which provides a new opportunity for farmers to increase the application rate of organic fertilizer. This study takes 1030 apple growers in the main apple production areas of China as the research object, and employs Tobit model, IV-Tobit model and mediation effect model to explore the impact of internet use on farmers’ organic fertilizer investment. The results show that internet use can promote farmers’ organic fertilizer investment. After addressing the endogeneity issue and the robustness test, the conclusion is still robust. Heterogeneity analysis shows that internet use has a more significant impact on organic fertilizer investment in the older generation and the large-scale group of farmers. The mechanism analysis shows that internet use affects farmers’ organic fertilizer investment through improving access to credit. Therefore, it is necessary to continuously improve the construction of rural digital infrastructure, accelerate the development of the Internet in rural areas, and actively guide financial resources to agriculture, so as to effectively promote the green transformation of agricultural production.

    4. Flower power: testing social media advertising strategies for floral products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Corry, Rachel (author), Taylor, William R. (author), and Holt, Jessica (author)
    Format:
    Journal Article
    Publication Date:
    2023
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13287
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    107(3) : Article 5
    Notes:
    21 pages, Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.

    5. Commentary: Do you really have the broadband the FCC thinks you have?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gonsalves, Sean (author) and Parker, Christine (author)
    Format:
    Commentary
    Publication Date:
    2022-12-22
    Published:
    United States: Daily Yonder, The
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12878
    Journal Title:
    Daily Yonder, The
    Journal Title Details:
    Online
    Notes:
    4pgs, Billions of dollars in funding will be administered based on the FCC’s broadband availability map. Is it right? Check your own address and see.

    6. New FCC broadband map of the U.S. as ‘a step in the right direction’

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eaton, Kristi (author)
    Format:
    Online article
    Publication Date:
    2022-12-12
    Published:
    United States: Daily Yonder, The
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12879
    Journal Title:
    Daily Yonder, The
    Journal Title Details:
    Online
    Notes:
    3pgs, Experts say while the map is an improvement for future money allocation, some issues persist.

    9. Research report: telework- and good broadband connectivity - affected employment levels during the pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carvalho, McKenzie (author), Hagerman, Amy (author), and Whitacre, Brian (author)
    Format:
    Online article
    Publication Date:
    2022-07-13
    Published:
    The Daily Yonder
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13396
    Notes:
    4 pages

    11. Impact of broadband penetration on U.S. Farm productivity: a panel approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LoPiccalo, Katherine (author)
    Format:
    Journal article
    Publication Date:
    2022-06-11
    Published:
    UK: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13364
    Journal Title:
    Telecommunications Policy
    Journal Title Details:
    46(9)
    Notes:
    34 pages, This paper uses data on broadband connections and the production and sales of agricultural products to empirically estimate the impact of improved connectivity on U.S. farming outcomes. The Federal Communications Commission has detailed data on broadband subscriptions from its semi-annual Form 477 collection. The USDA's National Agricultural Statistics Service (NASS) releases a complete census of agriculture every five years to measure agricultural activity. By pairing periodic releases of the Form 477 data collection with information on farm production expenses and crop yields from corresponding releases of the Census of Agriculture, the analysis directly evaluates the benefit of rural broadband development on the U.S. farming industry. Overall, I find evidence of crop yield improvements from increased Internet penetration rates at thresholds of 25 Megabits-per-second download and 3 Megabits-per-second upload speeds. Among the findings, doubling the number of 25+/3+ connections per 1000 households is associated with a 3.79% increase in corn yields, as measured in bushels per acre. I also find some evidence of cost savings at thresholds of 10 Megabits-per-second download and 0.768 Megabits-per-second upload speeds. Doubling the number of 10+/0.768+ connections per 1000 households is associated with a 2.41% decrease in operating expenses per farm operation. The paper also provides an introductory look at changes in the composition and speed thresholds of connectivity available for selected field crops over time.

    13. How small kansas companies bring fast internet to rural places that telecom giants ignore

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Condos, David (author)
    Format:
    Article/Audio Story
    Publication Date:
    2022-05-03
    Published:
    United States: National Public Radio
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12789
    Journal Title:
    High Plains Public Radio
    Journal Title Details:
    Online
    Notes:
    Installing fiber-optic internet in sparsely populated places like western Kansas is extremely expensive, even with government subsidies. But some smaller, local broadband providers are finding ways to make it work where the big national companies have not.

    14. Where are families taking advantage of the home broadband discount?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eaton, Kristi (author)
    Format:
    Online Article
    Publication Date:
    2022-03-30
    Published:
    United States: Daily Yonder
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12621
    Journal Title Details:
    Online
    Notes:
    3 pgs, A new mapping tool shows where households have taken advantage of a federal stimulus program that defrays some of the cost of broadband for lower-income Americans.The tool, which was created through a partnership between Rural LISC and the nonpartisan nonprofit Heartland Forward, was designed to help target families that may qualify for the Affordable Connectivity Program (ACP) but who aren’t participating.

    15. The access and use of library and internet as information source by agricultural academics and extension workers with King Cetshwayo district municipality of Kwazulu-Natal province, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fatokun, Kayode (author), Salman, Abdulsalam Abiodun (author), and Adanlawo, Eyitayo Francis (author)
    Format:
    Journal article
    Publication Date:
    2022-02-26
    Published:
    USA: University of Nebraska-Lincoln
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13343
    Journal Title:
    Library Philosophy and Practice (e-journal)
    Notes:
    18 pages, Information plays a vital role in agricultural production, it is believed to be the foundation for improved agriculture. To improve agriculture, access and use of information is required. This study investigated the access to and use of library and internet by agricultural extension workers and academics as information source. Shannon and Weaver model theory was used to underpin the study. Purposive sampling was used to select three local municipalities within King Cetshwayo District of KwaZulu-Natal Province in South Africa. Quantitative technique was adopted with self-administered structured questionnaire. Convenience sampling technique was adopted to select 60 extension workers in three offices of the department of agriculture located in Eshowe, Melmoth and Ngwelezane and 9 academics from department of agriculture, University of Zululand, making the total number of the study participants sixty-nine (69). Statistical package for social sciences (SPSS) software was used to analyse data collected. Findings revealed that internet facilities are not adequate in agricultural department offices located in the rural areas, thereby, led to minimal use of internet.; Academics regular access to internet led to regular use of internet. Also, Academics had high access to library but low use of library. Most extension workers do not have access to library, thereby, they hardly use library for information source. The study recommends that effort should be made to train, especially the old extension workers on the use of internet for agricultural information source. Use of library should be encouraged among academics and extension workers.

    16. Finding the right channel: an analysis of communication channel preferences amongst potential extension clientele

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Ashley A. (author), Lamm, Kevan W. (author), and Borron, Abigail (author)
    Format:
    Journal article
    Publication Date:
    2022
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12607
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    V. 63, N.2
    Notes:
    19pgs, New communication methods and technology continue to emerge and evolve – as do societal trends – making it paramount that Extension professionals stay abreast with the preferred communication channels of potential clientele. By being aware of clients’ preferred communication channels, Extension professionals can increase the number of participants who benefit from their work while also improving the quality of the message being delivered. The present study examined the preferred communication channels of potential Extension clientele specifically when gathering information regarding their community. Specifically, a non-probability opt-in sampling procedure was employed whereby respondent (N = 3,347) communication channel preferences were analyzed from an audience segmentation and uses and gratifications perspective. Overall, the results indicated the most effective channels through which to reach potential Extension clientele under 50 years of age is through the internet and social media, while word of mouth and newspaper are preferred channels for those 50 and over. However, the results of the study indicate there are a variety of potential communication channels with varying degrees of preference among different audiences. Using study results as a starting point to inform communication channel strategy may help to Extension professionals ensure the correct message is provided to the correct audience via the correct channel.

    20. Bridging the digital divide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2021-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12184
    Journal Title:
    High Country News
    Journal Title Details:
    53(4) : 7-8
    Notes:
    Online from publication via subscription., A new report focuses on internet infrastructures on tribal lands and how tribes can use it to strengthen their sovereignty.

    21. Broad coalition formed to push for rural broadband

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News article
    Publication Date:
    2020-07-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11768
    Notes:
    Report from Agri-Pulse received online via AgriMarketing Weekly. 6 pages., Report of a letter to Capitol Hill and the White House from a new American Connection Project Broadband Coalition calling for a "robust federal investment in broadband internet connectivity." Letter (attached) signed by 40 ag, tech, and healthcare groups.

    22. Impacts of the usda broadband loan and grant programs, the: Moving toward estimating a rate of return

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kandilov, Ivan T. (author) and Renkow, Mitch (author)
    Format:
    Journal article
    Publication Date:
    2020-07-01
    Published:
    United States: Wiley-Blackwell
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12777
    Journal Title:
    Economic Inquiry
    Journal Title Details:
    Volume 58, Issue 3, Pages 1129 - 1145
    Notes:
    17pgs, In this article, we evaluate the rate of return to government efforts to promote broadband. Specifically, we estimate the impact of USDA's broadband loan and grant programs on the average payroll per worker using zip code level data from the Zip Code Business Patterns for the period from 1997 to 2007. Our results indicate that two of the smaller broadband programs (the Pilot loan program and the broadband grants program) likely had no effect on local payroll per workers. On the other hand, the largest program in terms of funding and coverage (the current broadband loan program) likely had a positive impact. Our estimate implies that a $1 per capita increase in a particular zip code's one-time receipt of the current program broadband loan results in a $0.92 increase in payroll per worker annually. Our calculated point estimates of the benefit: cost ratios for this broadband program range from 1.98 to 2.99, depending on assumptions about the time frame over which benefits accrue. However, the confidence intervals are wide enough to include the possibility that the costs outweigh the benefits.

    24. Digital inequality in the appalachian ohio: understanding how demographics, internet access, and skills can shape vital information use (VIU)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Khan, M. Laeeq (author), Welser, Howard T. (author), Cisneros, Claudia (author), and Manatong, Gaone (author)
    Format:
    Journal article
    Publication Date:
    2020-03-10
    Published:
    Netherlands: Elsevier B.V.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12619
    Journal Title:
    Telematics and Informatics
    Journal Title Details:
    v. 50
    Notes:
    18 pgs, Access to information and resources via the Internet is an increasingly vital dimension of contemporary life. However, there can be several impediments to optimal Internet utilization in the form of access, skills, and motivation. Even when access is available, several digital inequalities arise as citizens often lack the skills and motivations to pursue those vital uses through the Internet to the best of their advantage. Digital inequalities in the hills of the Appalachian area of Ohio are often manifested in terms of social, cultural and geographic divides. Not only do the hills block wireless signals and make cables expensive to install, but regional poverty also drives away telecom investment. We conducted a survey of Appalachian Ohio to explore digital inequity issues and the determinants of online participation for things that matter. Through a number of analyses, we explore how Internet access and digital skills impact online contribution to the community in terms of services and resources considered to be basic social needs: health, employment, education, and social media. These social needs, what we have called Vital Internet Use (VIU) can determine citizens’ political and civic participation, societal contribution, and overall benefit to their communities. Centered on the concepts of digital access, Internet skills, and benefit outcomes, we extend knowledge in this domain and propose a comprehensive framework of VIU.

    25. Federal Communications Commission (FCC) reports broadband unavailable to 21.3 million Americans, BroadbandNow study indicates 42 million do not have access

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Busby, John (author) and Tanberk, Julia (author)
    Format:
    Research summary
    Publication Date:
    2020-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11769
    Notes:
    Online from BroadbandNow, a registered trademark of Centerfield BBN LLC. 3 pages., Whereas the FCC reports that broadband is unavailable to 21.3 million Americans, BroadbandNow Research analyzed FCC Form 477 data and estimated that 42 million Americans do not have the ability to purchase broadband internet. This is an additional 6.5 percent of Americans beyond FCC estimates.

    26. 25 years of Agriculture.com

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurns, Dave (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11685
    Journal Title:
    Successful Farming
    Journal Title Details:
    118(5) : 12
    Notes:
    Author interviews editorial staff associate John Walter who "helped pioneer the first website in agriculture media 25 years ago."

    27. Radio dominates as info source

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 16-17
    Notes:
    National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.

    28. Utilization of text mining as a big data analysis tool for food science and nutrition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tao, Dandan (author), Yang, Pengkun (author), and Feng, Hao (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11679
    Journal Title:
    Comprehensive Reviews of Food Science and Food Safety
    Journal Title Details:
    19 : 875-894
    Notes:
    20 pages., Via online from the University of Illinois website., Authors' review provided an overview of the data sources, computational methods, and applications of text data in the food industry. Applications of text data analysis were illustrated with respect to food safety and food fraud surveillance, dietary pattern characterization, consumer-opinion mining, new-product development, food knowledge discovery, food supply-chain management, and online food systems.

    29. The one-traffic-light-town with some of the fastest internet in the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Halpern, Sue (author)
    Format:
    Journal article
    Publication Date:
    2019-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11098
    Journal Title:
    New Yorker
    Notes:
    Online from the New Yorker., Fibre-optic cables strung above a home in Jackson County, Kentucky, one of the poorest countries in the country. High-speed broadband has been used to bring internet-based jobs to the region.

    30. Mental health information in rural areas is best delivered face-to-face, from family and friends, study shows

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stein, Marianne (author)
    Format:
    Research summary
    Publication Date:
    2019-12-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11097
    Notes:
    Online from ACES News, University of Illinois. 2 pages., Findings of a survey among farmers in Wisconsin suggested that respondents were open to receiving agricultural health and safety information from any source. Preferred methods of delivery: magazines and newspapers, face-to-face communication. Least preferred: social media, the internet and phone support lines.

    31. 5G is coming: here's what it means

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weis, Dusty (author / Association of Equipment Manufacturers)
    Format:
    Journal article
    Publication Date:
    2019-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(8) : 30, 32
    Notes:
    2 pages., Overview of 5G network technology and what it will mean to the agricultural equipment industry.

    32. Electronic field trips for science engagement: the streaming science model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loizzo, Jaime (author), Harner, Mary J. (author), Weitzenkamp, Deborah J. (author), Kent, Kevin (author), and University of Florida University of Nebraska- Kearney University of Nebraska- Lincoln
    Format:
    Online journal article
    Publication Date:
    2019-11
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11061
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    13 pages, via online journal, While institutions of higher education work to engage PK-12 youth in STEM (science, technology, engineering, and mathematics) concepts and careers via in-person programming, PK-12 teachers and students face many logistical and access constraints for physically traveling to sites off of school grounds during the school day. Throughout the years, electronic field trips (EFTs) have offered a digital way for schools to engage in meaningful ways with museums, parks, laboratories, and field research sites. In order for EFTs to be effective, they should be cost effective and created collaboratively with teachers, students, subject matter experts, and instructional design and communication professionals. Streaming Science is an online science communication platform that aimed to develop and implement an effective EFT model. Three Streaming Science live interactive EFTs webcasted online were piloted from various locations during 2017-2019 to test wireless internet connections, mobile technologies, STEM content, and impacts on students’ interest, attitudes, and learning. The model proved iPads and mobile applications in the field for web streaming were effective for connecting scientists with school audiences. In this professional development article, authors describe the Streaming Science EFT model, including recommendations for instructional design, the pre-production process, content development, teacher collaboration, student engagement, mobile hardware and software, and assessment.

    34. 60% of farmers report lack of high-speed internet impacting their business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019-10-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11002
    Notes:
    Online from the United Soybean Board via AgriMarketing Weekly. 2 pages., Summary of survey results reported in "Rural broadband and the American Farmer: Connectivity challenges limit agriculture's economic impact and sustainability." Findings reflected responses from more than 2,000 U.S. primary and secondary farm operators in a combination of online and mail-in surveys.

    35. Internet Usage in Agricultural Extension Activities in Lampung Province, Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Listiana, Indah (author), Sumardjo (author), Sadono, Dwi (author), Tjitropranoto, Prabowo (author), and Ariyanto, Dafit (author)
    Format:
    Online journal article
    Publication Date:
    2019-10
    Published:
    Blue Eyes Intelligence Engineering & Sciences Publication
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11596
    Journal Title:
    International Journal of Innovative Technology and Exploring Engineering
    Journal Title Details:
    8(12): 1486-1493
    Notes:
    8 pages., via online journal., ow internet usage by extension agent, impact on the inhibition of the flow of information to the farmers and lead to the income received by farmers. In the digital era today, if the extension agent is not encouraged to use the internet then they will be left behind and will be left out by the farmers. This study aimed to (1) analyze the internet availability in Lampung Province (2) to analyze the level of internet usage for extension agent in Lampung and (3) to analyze factors influencing internet usage of extension agent. This research was conducted in Lampung Province with analysis unit of extension agent in the office of BP3K (Extension Agency of Agriculture, Fisheries, and Forestry) which has been facilitated by computer and internet network. Respondents consisted of 355 extension agent served in BP3K. Multiple Linear Regression Analysis was used to determine the effect of independent variables on the dependent variable. The availability of facilities and internet network in Extension Offices is not sufficient even extension agent used their private facilities. The Internet network had reached the remote areas very well in spreading and transmitting information. Almost all extension agent have internet-connected devices and internet-based applications. Extension agents facilitated by computer and internet network communicating using social media, however capabilities in using the internet to search information related agricultural technology remained low. The use of the internet by extension agent was influenced by the nature of internet innovation, the number of Internet-based applications and the amount of existed hardware.

    36. The reluctant regulator: the rural utilities service and American broadband policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ali, Christopher (author) and Duemmel, Mark (author)
    Format:
    Online journal article
    Publication Date:
    2019-05
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10500
    Journal Title:
    Telecommunications Policy
    Journal Title Details:
    43(4): 380-392
    Notes:
    13 pages., via online journal., Drawing on the increasing body of literature on policy stakeholders and the ever-growing acknowledgement that communication policy is crafted by more than just parliamentarians and formal communication regulators this paper examines the role that another set of regulators plays in communication policy: agriculture regulators. Based on a study of the United States Department of Agriculture's Rural Utilities Service (RUS), this paper explores alternative agents of communication policy. More specifically, through document analysis we examine the way in which the Rural Utilities Service has shaped rural broadband policy in the United States over the last three decades. The implications for this research are wide, as it brings another policy actor into the policy making melee, and pushes communication policy scholars to consider the role that non-traditional communication regulators play in the communication policy making process.

    37. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Saudi Arabia: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
    Journal Title:
    Journal of the Saudi Society of Agricultural Sciences
    Journal Title Details:
    18(2) : 211-217
    Notes:
    7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.

    39. A survey of communication media preferred by smallholder farmers in theGweru District of Zimbabwe

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    South Africa: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    66 : 112-118
    Notes:
    7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.

    40. Application of big data in agricultural informationization in Shandong Province under the background of Internet+

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gan, Xinling (author) and Li, Yong (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11665
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    11(4) : 1-3
    Notes:
    4 pages., Online via AgEconSearch, Authors explain the basic concepts of Internet+ and big data, analyze the main problems in the application of big data technology in agricultural informationization, summarize corresponding solutions from the aspects of government guidance, financial input, open sharing of agricultural big data, big data storage and processing, data mining, etc., and describe prospects ahead in the province.

    41. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bedord, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2019-01
    Published:
    USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
    Journal Title:
    Successful Farming
    Journal Title Details:
    117(01) : 52-55
    Notes:
    Magazine article

    42. Connectivity and digital inclusion in Far North Queensland's agricultural communities: Policy- focused report

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marshall, Amber (author), Dale, Allan (author), Babacan, Hurriyet (author), and Dezuanni, Michael (author)
    Format:
    Report
    Publication Date:
    2019
    Published:
    Australia: The Cairns Institute, James Cook University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13200
    Notes:
    55 pages

    43. Crowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author), Buck, Emily R. (author), and Ohio State University The Ohio State University Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10432
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.

    44. Ethical activism? Food babe, big food, and the online pressure for disclosure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
    Notes:
    See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.

    45. Facebook, contestation and poor people's politics: spanning the urban-rural divide in Cambodia?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Caroline (author) and Eng, Netra (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Cambodia: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 25 Document Number: D10541
    Journal Title:
    Journal of Contemporary Asia
    Journal Title Details:
    49(3) : 365-388
    Notes:
    25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.

    46. Farm computer usage and ownership - August 2019

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2019
    Published:
    USA: National Agricultural Statistics Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11294
    Notes:
    ISSN: 1949-0887, Via online. 15 pages., General computer usage and internet access of U.S. farms, 2017-2019

    47. Intersections between connectivity and digital inclusion in rural communities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, Sora (author), Freeman, Julie (author), and Middleton, Catherine (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Australia: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10542
    Journal Title:
    Communication Research and Practice
    Journal Title Details:
    5(2) : 139-155
    Notes:
    18 pages., via online journal., Findings in rural communities prompt authors to recommend a customized policy framework that is responsive to the diversity and uniqueness of local contexts in connectivity and digital inclusion.

    48. Kentucky's $1.5 billion information highway to nowhere

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Alfred (author / Louisville Courier-Journal)
    Format:
    Article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11197
    Notes:
    Online from the ProPublica Local Reporting Network. 16 pages., Report of a troubled and costly effort to provide "high-speed internet to Kentucky''s remote corners."

    49. Left behind

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goldman, Jordana (author)
    Format:
    Journal article
    Publication Date:
    2019-01-01
    Published:
    Canada: Ryerson University, Toronto, Ontario, Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10547
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    6 pages., via website,Ryerson Review of Journalism., Between the hours of about 4 p.m. to midnight, Ashleigh Weeden goes dark. Not for the usual reasons, though. In Weeden’s southwestern Ontario town, the internet connection becomes—for all practical purposes—nonexistent during those hours. The PhD student at the University of Guelph lives in Ariss, Ontario, a “dispersed rural community” sandwiched between urban centres like Guelph and Kitchener. Despite paying about $250 monthly for internet access, she finds herself shut out of the internet. “…[S]ometimes [internet speed] goes one, maybe half a megabyte down,” she says. “I can’t grade, I can’t do anything, there’s no point, I might as well give up until about midnight.”

    50. Linking 4-H to linksters

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Matthew (author)
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10605
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(3)
    Notes:
    5 pages., Article #:3COM2, via online journal., Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill self-efficacy within them, all through the 4-H club model.