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2. Harnessing the Internet for farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Just, Richard E. (author) and Just, David R. (author)
- Format:
- Magazine article
- Publication Date:
- 2001-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13685
- Journal Title:
- Choices
- Journal Title Details:
- 2nd quarter 2001: 36-40
- Notes:
- 5 p.
3. Practical agricultural communication: Incorporating scientific and indigenous knowledge for climate mitigation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sereenonchai, Sukanya (author) and Arunrat, Noppol (author)
- Format:
- Online article
- Publication Date:
- 2018-03-26
- Published:
- Thailand: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10255
- Journal Title:
- Kasetsart Journal of Social Sciences
- Notes:
- 8 pages., Via online journal., Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate mitigation. Based on a qualitative method of data collection in Phichit province, the key findings showed that SCK and IDK can be mutually utilized to enhance the good relationship among the people and for the people with nature. The participatory communication processes consisted of planning, interventions, and monitoring and empowerment. The successful farmers employing the farming practices of not burning rice straw, rice straw composting, and alternative wetting and drying technique were the main senders. The messages were related to their farming practices focusing on a practical and understandable message and graphic explanations. Vinyl was selected as a communication material for signage in the most noticeable areas in their communities. This research highlights that participatory communication with group dynamics and communication promotion mechanisms at both local and national levels should be enhanced.
4. Public opinions of farmer-oriented environmentally friendly extension programs: a case of best management practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Huang, Pei-wen (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08766
- Journal Title:
- Journal of Human Sciences and Extension
- Journal Title Details:
- 4(3) : 75-92
5. Social media for enhancing innovation in agri-food and rural development: current dynamics in Ontario, Canada
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chowdhury, Ataharul (author) and Odame, Helen Hambly (author)
- Format:
- Online journal article
- Publication Date:
- 2013
- Published:
- Journal of Rural and Community Development
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10913
- Journal Title:
- Journal of Rural and Community Development
- Journal Title Details:
- 8(2), 97-119
- Notes:
- 24 pages., ISSN: 1712-8277, via online journal., Communication for innovation in agriculture and rural development involves interactive and multi-stakeholder approaches that mobilize ideas and resources from the public and private sectors as well as civil society. Digital tools broadly referred to as Web 2.0 technologies, and in particular, social media such as Facebook, Twitter, blogs and webinars are allegedly channels of communication for innovation. These tools potentially offer support for collective learning processes and co-creation of knowledge. There is little evidence, however, to substantiate that new media are enabling innovation by and among stakeholders of agri-food and rural systems. Are diverse agri-food producers, rural entrepreneurs, scientists or researchers, community-level volunteers and public servants interacting more effectively in Web 2.0 environments? Are social media reinventing agri-food and rural information flows? Employing methods of multiple database searches, review of literature, and content analysis of 50 relevant online communities this paper identifies emerging issues in the development and use of social media in the agri-food and rural sectors with an emphasis on data from Ontario and, to a lesser extent, elsewhere in Canada. Findings suggest that the uptake of social media is still in an early, exploratory phase associated with modest opportunities and relevant limitations of Web 2.0 mediated multi-stakeholder collaboration. Notably, there are gaps in giving and receiving feedback which are intrinsic to dyadic communication as well as innovation processes. Limitations identified include (a) conflicting perceptions among stakeholders about the use, risk, credibility and institutional incentives associated with social media, and (b) lack of capacity that enables use and development of appropriate social media applications. The paper concludes by summarizing the importance of autonomous, user-oriented applications of Web 2.0 tools in agri-food and rural systems.