14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00924
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovation for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012.
Via Association AGRIDEA., "Learning how small-scale farmers learn from the new technologies exhibited in Mekelle by their peers and by modern workshops and research centres made us realize how little the majority of 'educated' people in agricultural research and development understand what interests the farmers."
Pechrova, Marie (author) and Kolarova, Alena (author)
Format:
Paper
Publication Date:
2012-09-18
Published:
Czech Republic
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00923
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovations for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012. 12 pages.
Campilan, Dindo (author), Roa, Julieta R. (author), and Gonsalves, Julian (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29785
Notes:
Pages 97-101 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages., Describes a program, UPWARD (Users' Perspectives with Agricultural Research and Development ). Shifts emphasis from food systems to livelihood systems, from crop production to agricultural livelihoods and from farms to marketing chains.
Waters-Bayer, Ann (author), Wettasinha, Chesha (author), and Van Veldhuizen, Laurens (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29860
Notes:
Pages 144-150 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages.
International Assessment of Agricultural Knowledge, Science and Technology for Development (IAASTD), Washington, D.C.; Rome, Italy; Nairobi, Kenya; and Paris, France.
Format:
Report
Publication Date:
2008-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27798
Notes:
1 page., Suggests the answer, "Yes." Executive summary of a set of reports agreed to at an Intergovernmental Plenary Session in Johannesburg, South Africa, in April, 2008. This was a small part of a study during the past three years by UN organizations, the World Bank and many governments involving 400 experts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29779
Notes:
Pages 30-38 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages.
16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
