23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
Senemaud, Beatrice (author / Food Policy and Nutrition Division, Food and Agriculture Organization of the United Nations, Rome Italy)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07892
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The paper will present the approach taken by Sahelian countries for nutrition education for the public. It will show the synergistic linkages between various media (e.g., rural radio, script, visuals, video, etc.) within an overall nutrition education program. The participatory role of the public as beneficiaries, as well as actors, in the program will be shown. Through this project the institutional capacities of countries for comprehensive nutrition education programs were strengthened through training of technical staff and the establishment of a network for information exchange. Each country elaborated appropriate strategies and plan for a nationwide program on nutrition education. The role of different UN agencies (FAO, UNICEF, WHO) and international NGOs (HKI, AED) in this project is elucidated. The usefulness of the intersectoral and multimedia approach taken for other countries will be shown.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23647
Notes:
In the online book: E. Gelb and A. Offer (eds.), ICTin agriculture: perspectives of technological innovation. European Federation for Information Technologies in Agriculture, Food and the Environment (EFITA). 12 pages., By the 15-year coordinator of the International Information System for the Agricultural Sciences and Technology (AGRIS), created in 1974 by the Food and Agriculture Organization of the United Nations.
The International Association of Agricultural Information Specialists (IAALD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10917
Notes:
14 pages., via IAALD website., The study determined farmers’ adoption of Organic agricultural technologies disseminated via radio
farmer agricultural Extension programme in Imo state, Nigeria. An interview schedule was used to
collect data from a sample of 200 farmers. Results show that radio farmer broadcast and co-farmers
were the major sources of information to greater proportion of the farmers. Data on relevance of the
organic agricultural technologies disseminated showed that almost all the technologies were perceived
to be relevant except the use of biological pest control farming. The radio farmer agricultural
programme enhanced the extent of adoption of organic agricultural technologies namely; crop rotation
practice, planting of indigenous varieties, application of compost, mulching of crops, intercropping,
mixed cropping, crop residues, animal manuring, planting of legumes, green manure, off farm organic
waste, minimum tillage and alley cropping. Nevertheless, the adoptions of the technologies were
generally low. Age, farming experience and social participation significantly influenced adoption of
organic agricultural technologies disseminated via radio farm agricultural Extension programme. Major
constraints identified include short duration of programme, inappropriate scheduling of programme,
inability to ask relevant questions and get feed back from the radio presenter. The study recommends
among other things the rescheduling of the radio programme to very late in the evenings when the
farmers will be opportune to listen to the programme.
Case analysis of inadequacies in the culture of "advocacy journalism by foundation-based researchers and academics." Documents flaws in the approach of a "senior policy analysis" employed by a conservative foundation to assess he effectiveness of the United Nations (in this case, the role of the Food and Agriculture Organization (FAO) of the UN in advancing agricultural development.
9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
Samaha, Emile K. (author / Chief, Systems and Project Development Branch, Library and Documentation System Division, FAO, Rome) and Chief, Systems and Project Development Branch, Library and Documentation System Division, FAO, Rome
Format:
Conference paper
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03996
Notes:
In: Agricultural information to hasten development : Proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists, held at the Philippine International Convention Center, Manila, Philippines; 3-7 March 1980. Los Banos, Laguna, Philippines : Agricultural Libraries Association of the Philippines; Agricultural Information Bank of Asia, 1981. p. 135-144
12 pages., Via online journal., Rural Resources Centers (RRCs) managed by community-based organisations, where farmers come together for training and demonstration, have been an innovative extension approach in Cameroon since 2006. This paper describes information flow in RRCs and farmers’ assessment of RRCs as information sources. All the RRCs in Cameroon were studied and 29 group interviews, involving 118 producers and 7 individual interviews with RRC managers, were performed. RRCs share information with several stakeholders including farmers, research institutions, and educational and religious institutions; and interpersonal channels are commonly used. Farmers and agricultural extension workers are the most important sources of information for RRCs. Farmers rank RRCs as their second best sources of information after fellow farmers. On average, each year, RRCs organise at least 40 training sessions for about 1777 participants. The themes are mainly agroforestry (29%), marketing (20%), group dynamics (20%) and post-harvest techniques (11%). The issue of funding the activities of the RRCs needs to be addressed, they need to be better structured, and their human resources increased and strengthened.
18 pages., via online journal., This study identified the communication platforms existing among researchers, extension workers, and farmers in Eastern Nigeria. Data were collected from 164 respondents using a questionnaire and analyzed using descriptive and inferential statistics. Results revealed that monthly review technology meetings and research-extension-farmer-input linkage system were major communication platforms used by researchers and extension workers. Communication platforms effective between extension workers and farmers were those that promote face-to-face interactions. The problems militating against effective communication among the stakeholders could be solved by considering the needs of the farmers, acquainting the policy makers with current research findings, and frequent use of more interactive communication platforms.
Food and Agriculture Organization (FAO) of the United Nations (author)
Format:
Report
Publication Date:
1987
Published:
International: Development Support Communication (DSC) Branch, Information Division, Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11129
Notes:
57 pages., From the "FAO - Communication" file of the international collection in the Agricultural Communications Program, University of Illinois., Describes activities during 1987 of the DSC Branch. Lists, under appropriate country headings, the work of the Branch in Africa, Asia and the Pacific, Latin America, and the Far East.
