29pgs, This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26342
Notes:
Posted at http://www.eeci.net/archive/biobase/B10609.html, Via BioBase, European Energy Crops InterNetwork. 2 pages., "Attitudes of financiers, researchers, end-users, policy-makers and producers affect a lot in the future of energy crops."
