Doster, D. Howard (author / Purdue University), Ortmann, G.F. (author / University of Natal, South Africa), Patrick, G.F. (author / Purdue University), and Musser, W.N. (author / Pennsylvania State Univeristy, University Park, Pa.)
Format:
Journal article
Publication Date:
1993-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09123
James F. Evans Collection, After purchase by seven employees in 1973, Farm Journal reduced circulation from more than 3 million to 800,000 and spun off four new free-standing magazines. Its controlled circulation to nation's largest farm operators made it the leading farm magazine, particularly attractive to advertisers. Its 1991 profit margin nearly 9%. Includes financial profile.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
Hays, Robert G. (author), Reisner, Ann E. (author), and Reisner: Assistant Professor in Agricultural Communications, University of Illinois at Urbana-Champaign; Hays: Associate Professor of Agricultural Communications and Journalism, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04494
C.H. Sandage (author), K.M. Lancaster (author), and Dept of Advertising College of Communications, University of Illinois at Urbana-Champaign; Dept of Advertising College of Communications, University of Illinois at Urbana-Champaign
Format:
Report
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00945
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 2 Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06719
Notes:
Doane Agricultural Service, St. Louis, Missouri. 13 pages., This document consists of data pages involving comparative farm periodical circulation, readership, reader-perceived usefulness and circulation x farm income, plus circulation trends (1964-1981) for selected periodicals in Illinois, Indiana, Iowa and Wisconsin.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10746
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 2 pages., Author's tribute at the passing of his former associate, Carroll P. Streeter, editor of Farm Journal magazine from 1955-1969.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06708
Notes:
Notes from publisher testimony before the Subcommittee on Postal Rates, U.S. House of Representatives Committee on Post Office and Civil Service, Ninety-first Congress, Washington, D.C., Second Session, April 15-June 2, 1970. Serial No. 91-24. 3 pages., Includes testimony by Richard J. Babcock, President, Farm Journal; Bill E. Naumann, Southwestern Advertising Manager, Progressive Farmer; and Emory Cunningham, Publisher, Progressive Farmer (on behalf of the Agricultural Publishers Association). Testimony related to proposed postal rate increase for 2nd class mail.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10736
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Two photos featuring three past Farm Journal leaders: Graham Patterson, Wheeler McMillen, and Charles F. Jenkins
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10720
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages.
USA: Southern Illinois University Press, Carbondale, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15126
Notes:
320 pages., Chapter 10 (pp. 226-238) "Down on the Farm" - describes early farm magazines, leading farm periodicals, regionals, journals featuring special breeds and crops, and those for rural youths. --- Chapter 11 (pp. 239-272) "Land of the Giants" - includes information about farm publishers such as Meredith Corporation, The Miller Publishing Company, Prairie Farmer Publishing Company and Watt Publishing Company.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00501
Notes:
AgComm Teaching, Urbana, Illinois: Extension Editorial Office, College of Agriculture, University of Illinois. 12pp. (Agricultural Communications Research Report 21).
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
