Doster, D. Howard (author / Purdue University), Ortmann, G.F. (author / University of Natal, South Africa), Patrick, G.F. (author / Purdue University), and Musser, W.N. (author / Pennsylvania State Univeristy, University Park, Pa.)
Format:
Journal article
Publication Date:
1993-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09123
James F. Evans Collection, After purchase by seven employees in 1973, Farm Journal reduced circulation from more than 3 million to 800,000 and spun off four new free-standing magazines. Its controlled circulation to nation's largest farm operators made it the leading farm magazine, particularly attractive to advertisers. Its 1991 profit margin nearly 9%. Includes financial profile.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
Hays, Robert G. (author), Reisner, Ann E. (author), and Reisner: Assistant Professor in Agricultural Communications, University of Illinois at Urbana-Champaign; Hays: Associate Professor of Agricultural Communications and Journalism, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04494
