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    Start Over Subject Term Farm Journal Subject Term advertising Subject Term farm journals Subject Term trends in farm publishing

    3. Farm Journal's AgWeb launches advertising network: ads are not guaranteed to run on specific sites in the network

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Botelho, Stefanie (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11257
    Journal Title:
    Folio
    Notes:
    April 17 issue via online. 2 pages., Online network designed for "like-minded publishers and advertisers looking to grow their reach to farmers."

    5. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    6. The state of B-to-B media: as large publishing companies jettison advertising-supported products, smaller firms are moving to the forefront

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Callahan, Sean (author)
    Format:
    Article
    Publication Date:
    2010-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30284
    Notes:
    From BtoB Business Media via Lexis-Nexis Academic. 4 pages.