Gaymard, Sandrine (author), Goujon, Boris (author), and Lefebvre, Marianne (author)
Format:
Journal article
Publication Date:
unknown
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12253
Notes:
22 pages, Support for the agricultural sector from the European Union via the Common Agricultural Policy (CAP) is evolving. The last CAP reform in 2014 made one further step toward mandatory approaches. To understand the "social thinking" and behavior when faced with these measures, an innovative application has been adopted. Globally, the farmers' discourse manifests contradictions between environmental concern and the financial dimension, which is the expression of their daily difficulties. Mandatory approaches to sustainable agriculture may favor what the Theory of Conditionality called "legitimate transgressions" if regulations appear unadapted to real practices because compliance and opportunity costs are too high.
7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.
33 pages., Via online journal., The legitimacy of the dominant intensive meat production system with
respect to the issue of animal welfare is increasingly being questioned by stakeholders across the meat supply chain. The current meat supply is highly undifferentiated, catering only for the extremes of morality concerns (i.e., conventional vs.
organic meat products). However, a latent need for compromise products has been
identified. That is, consumer differences exist regarding the trade-offs they make
between different aspects associated with meat consumption. The heterogeneity in
consumer demand could function as a starting point for market segmentation, targeting and positioning regarding animal welfare concepts that are differentiated in
terms of animal welfare and price levels. Despite this, stakeholders in the meat
supply chain seem to be trapped in the dominant business model focused on low
cost prices. This paper aims to identify conflicting interests that stakeholders in the
meat supply chain experience in order to increase understanding of why heterogeneous consumer preferences are not met by a more differentiated supply of meat
products produced at different levels of animal welfare standards. In addition,
characteristics of the supply chain that contribute to the existence of high exit
barriers and difficulty to shift to more animal-friendly production systems are
identified. Following the analysis of conflicting interests among stakeholders and
factors that contribute to difficulty to transform the existing dominant regime,
different routes are discussed that may help and motivate stakeholders to overcome
these barriers and stimulate the creation of new markets.
