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    432. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    434. The Establishment of a network for agricultural technology : proceedings of a workshop held in Guildford, 7 and 8 July 1988

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    435. The European Food Safety Authority

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    436. The European paradox: a communication deficit as long as European integration steals the headlines

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    439. The Safe Foods framework for integrated risk analysis of food: an approach designed for science-based, transparent, open and participatory management of food safety

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    440. The adoption of mobile phones in emerging markets: global diffusion and the rural challenge

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