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    2. Using social-psychology models to understand farmers’ conservation behaviour

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beedell, Jason (author), Rehman, Tahir (author), and The University of Reading
    Format:
    Online journal article
    Publication Date:
    1999-12-21
    Published:
    United Kingdom: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11283
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    16(1) : 117-127
    Notes:
    10 pages., via online journal, Research into farmers’ attitudes and motivations in the past has tended to be subjective and theoretically rather imprecise. This paper presents findings from research based on the structured social-psychology model, the Theory of Planned Behaviour, into farmers’ conservation-related behaviour. Responses from a survey of 100 Bedfordshire farmers were analysed to identify the underlying determinants of behaviour and to comprehend farmers’ attitudes. Farmers with greater environmental awareness, members of the Farming and Wildlife Advisory Group, are more influenced by conservation-related concerns and less by farm management concerns than other farmers. They appear also to be more influenced by farming and conservation referent groups, grants and conservation advice.