Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29028
Notes:
Posted on http://www.youtube.com > Search on "p. sainath", Via You Tube, Features the thoughts of an award-winning journalist in India, P. Sainath Palagummi Sainath, about what he identifies as serious gaps in mass media coverage. He observes that due to the advertiser-driven environment for media organizations, national media are not interested in serving the information needs of rural residents and the poor, generally. National media do not have "rural" or "poverty" beats, he explains, although residents in those categories make up the majority of the population in India. He urges media to signal the weaknesses in society as well as the areas of progress.
Abstract and citation via UI Library Catalog subject term search/Ebscohost.com., Study revealed that what editors applaud as their contribution to the development of northern Ghana was simply publishing challenges of the North in their various media outlets. Media stories fell short of fulfilling the tenets of development journalism in order to enhance progress in deprived communities. It proposed the re-orientation of journalists to play development advocacy roles.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23739
Notes:
Via The Hoot, Media South Asia. 6 pages., "Development journalism needs to adopt an action-oriented approach to help the country overcome challenges like poverty and illiteracy."
