Kumpu, Ville (author) and Kunelius, Risto (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06848
Notes:
Pages 313-330 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
14 pages., via online journal., ‘In the mid-1990s, a mismatch was addressed between European genetically modified food policy, which focused primarily on risks and economic prospects, and public anxieties, which also included other concerns, and there was a development in European food policy toward the inclusion of what were referred to as “ethical aspects.” Using parliamentary debates in Denmark in 2002 and 2015 as a case, this article examines how three storylines of concern that were visible in public discourse at the time were represented by the decision makers in parliament. It shows that core public concerns raising fundamental questions about genetically modified foods, and in particular their perceived unnaturalness, were not considered in the parliamentary debates. It is suggested that the failure of the parliament to represent the public may undermine the legitimacy of politicians and lead to disillusionment with parliamentary government.
16 pages, A Danish pre-industrial farming system is reconstructed and compared to its modern industrialized farming system equivalent to evaluate agricultural performance in a sustainability perspective. The investigated Danish farm system and its contributing elements have undergone significant transformations. The intensity of contemporary agriculture shows that high productivity levels have been achieved by increasing the input of energy using modern machinery. At the same time, the energy efficiency (calculations based on energetic indicators) diminishes over time as the degree of dependence on fossil fuels increases. The results from this study show significant changes in the farming system, specifically inputs from agricultural land use, livestock, and energy systems. From being highly circular, the system changed to being a clear linear farming system with highly increased productivity but less efficient at the same time, questioning the relationship between productivity and efficiency and resource utilization in modern farming systems. Through utilizing an agroecological historical approach by comparing system performance over time, the results offer opportunities to explore how agricultural farming systems evolve over time and help to describe the complexity of the system level in a sustainability perspective.
21 pages., Credibility is particularly important in organic food systems because there are only marginal visual and sensorial differences between organic and conventionally produced products, requiring consumers to trust in producers’ quality claims. In this article I explore what challenges the credibility of organic food systems and I explore how credibility of organic food systems can be maintained, using the Danish organic food system as a case study. The question is increasingly relevant as the sale of organic food is growing in Denmark as well as globally, and consumers’ expectations of organics continuously evolve. The inquiry is threefold, first I outline a conceptual framework for understanding trust and credibility in the food system, secondly I explore the developments in Danish organic food systems and thirdly discuss the challenges and opportunities for maintaining trust in the Danish organic food system. In the analysis I indicate eight key challenges: (1) unrealistic expectations, (2) blind trust and little motivation for extending their knowledge, (3) consumers assess the overall credibility of organic products, (4) ambitious ethical principles, (5) new consumer groups introduce new expectations, (6) frozen requirements in a changing world, (7) growing imports and labelling and (8) multiple versions of organics and the diversity is growing, as well as four aspects which may maintain the credibility of organics if implemented: (1) coordinate expectations, (2) communicate requested information, (3) institutional reform and (4) open communication of pros and cons of organic production.
