"Employment opportunities arise as actors, directors, production crews, electricians, drivers and props people, among many other persons, are needed. Add up those and the many other jobs on set, and you'll see how many persons are needed. Think about how many stories we have to tell in Jamaica. It would create employment for a lot of young people. It also provides international exposure for local actors and exposes Jamaican culture and heritage - that means more tourism exposure," said [Joan Edwards].
In an era of increasing worldwide violence against tourists, safety, security, and risk abatement are becoming principal components in travelers' decision-making processes. This work examines the issue of perceived risk and safety and what impact these perceptions have on shopping behavior. The research takes place in Jamaica, a country with a reputation for aggressive vendors. Findings indicate that those visitors who traveled with others spent more time shopping and purchased more. Additionally, it was found that first time visitors express higher levels of discomfort with their surroundings than did repeat visitors, thus inhibiting purchase behavior. Finally, it was found that levels of perceived risk and security did have an impact on a traveler's intention to return to Jamaica.