Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09695
Notes:
Delmar Hatesohl Collection. Full thesis is located in the University of Missouri Depository. Call number: 378.7 M71 XB3395, Chapter II (pages 10-39)in this thesis submitted in partial fulfillment of a Master of Arts degree, University of Missouri, Columbia. 182 pages.