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    Start Over Subject Term Cooperative Communicators Association (CCA)

    35. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

    36. Dairy co-op rolls out health shake

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    1999-09-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(38) : 8
    Notes:
    Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."

    38. Storm shelter: utility co-ops, USDA working to spread weather radio coverage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Steve (author)
    Format:
    Journal article
    Publication Date:
    2002-08
    Published:
    USA: Rural Cooperatives, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19642
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    69(3) : 20-21