Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06574
Notes:
James F. Evans Collection, Washington, D.C. : 1992 U.S. Agricultural Communicators' Congress, 1992. 32 p., A report of the highlights of the 1992 U.S. Agricultural Communicators' Congress; 1992 June 28 - July 1; Washington, D.C.
"Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."
Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06349
Notes:
Two forms/score sheets for use by judges in evaluating entries for this categories: features, promotional story, news story, technical writing, newsletters, low-budget newsletters, magazines, employee publications,annual reports and newspapers. 2 pages.
