This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
Russell, Adrienne (author), Tegelberg, Matthew (author), Yagodin, Dmitry (author), Kumpu, Ville (author), and Rhaman, Mofizur (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06844
Notes:
Pages 195-217 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
6 pages., Online via periodical website. Published on November 9, 2019., Author described reactions of journalists who were covering climate strikes that occurred throughout Canada on September 27, 2019. Respondents were invited to share perspectives about their role in covering this complex topic.
Online via Ebscohost. 1 page., Author discusses aspects of the importance of membership and active involvement in organizations like North American Agricultural Journalists and the American Agricultural Editors' Association for farm editors and writers to present real stories and struggles of farmers in the U.S. and Canada.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05932
Notes:
Outline for a farm safety media workshop, designed to enhance the relationship between the agricultural media and the farm safety sector in Canada. 14 pages.
3 pages., via website,Ryerson Review of Journalism., On November 16, the RRJ published a piece on CBC’s Johanna Wagstaffe and the audience reaction to reporting on climate change. This week, we interview CBC’s Asia correspondent, Saša Petricic, on what factors he considers when reporting on natural disasters.
Roosvall, Anna (author) and Tegelberg, Matthew (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06847
Notes:
Pages 297-312 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
