1. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Dufour, Jean-Claude (author) and Maisonnas, Stephane (author) Format: Journal article Publication Date: 2005-03 Published: Canada Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547 Journal Title: Journl of Food Distribution Research Journal Title Details: 36(1) : 227
2. Exceeding expectations: wireless Internet technology, expanded field demos generate excitement at farm shows Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Coakley, Debbie (author) Format: Article Publication Date: 2001-07 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12749 Journal Title: Agri Marketing Journal Title Details: 39(7) : 42-44
