21 pages, This article reconsiders the concept of `alternative media', and describes a set of alternative media projects produced over six years in and around migrant farm worker camps in southern California. The media projects described here (small-format videos within marginalized labor communities), challenge assumptions about `alternative media' on three levels - as a theoretical concept, as media practice and as a political project. The article argues the need to attend to the complex spatial and institutional contexts that inflect and complicate any local alternative media project. This examination of how the lived spaces of the migrant camps are both avowed and effaced by local residents and contractors underscores the tortured logic of the region. The study reveals not just how the landed status quo organizes workers lives as parts of its `scenic' landscape. It also describes how indigenous `Mixteco' labor organizers simultaneously work to exploit and resist the same conditions. Occupying semi-public contact-zones and no-man's lands (legally ambiguous spaces), provides migrants with a material beach-head from which to claim other rights that have more legal teeth (including fair labor, health and safety, and civil rights laws). Compared to the conventional video forms the producers/researchers set out to produce, these practices suggested that migrants' unauthorized occupation of space is a consequential form of `alternative media' in its own right; a transnational community response to policies of globalization and `free-trade'.
Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
Bruhn, Christine M. (author / Cooperative Extension Consumer Food Marketing Specialists, Center for Consumer Research, University of California, Davis, CA)
Format:
Journal article
Publication Date:
1992-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06779
biotechnology; food safety, AGRICOLA FNI 92001478, Surveys and workshops emphasize that education is the key to public understanding and proper evaluation of biotechnology (original)
Beall, Gary A. (author), Hayes, James H. (author), and Beall: Division of Agriculture and Natural Resources, University of California, Davis, CA; Hayes: Director, Brock Center for Agricultural Communication, California Polytechnic State University, San Luis Obispo, CA
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06376
James F. Evans Collection; Paper presented at the July 1991 International ACE Meeting in Rapid City, SD, Newspapers set the campaign agenda for two environmental initiatives appearing on California's November 1990 general election ballot. In doing so, they relied heavily upon unnamed sources (proponents, experts, environmentalists, etc.) and poorly identified advocacy groups. Although the agricultural community perceived both ballot measures to be agricultural issues, the media defined them in a much broader, environmental context. The agricultural industry-sponsored initiative was treated as a non-issue by the newspapers. It received only five percent of the news and editorial space devoted to the two initiatives. However, pro and con coverage of each initiative was generally balanced, reflecting an overall attempt at fairness and willingness to present both sides of the issue. (original)
Kubin, Laurel (author), Meis, Joan (author), Townsend, Marilyn S. (author), Wright, Joan (author), and Nutrition Education Specialist, Cooperative Extension, University of California, Berkeley, CA; Educational Research Specialist, Applied Behavioral Sciences, University of California, Davis, CA; Cooperative Home Economists, Colusa, Glenn, El Dorado, and Amador counties, CA; Cooperative Home Economists, Colusa, Glenn, El Dorado, and Amador counties, CA
Format:
Journal article
Publication Date:
1992
Published:
USA: Alexandria, VA : American Home Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06745
Bainbridge, David. (author), Mitchell, Steve. (author), and Mitchell: Science Librarian and Agroecologist, University of California, Riverside; Bainbridge: Information specialist and Agroforester, Working Group for Agroforestry in California and Canelo Project
Format:
Bibliography
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06865
Notes:
AGRICOLA CAT 91967295; Contains Table of Contents, Oakland, CA : University of California Sustainable Agriculture Research and Education Program, 1991. 198 p. (Publication 3349)
