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2. Materials grants for California's rural libraries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Amend, John (author / Library Consultant, California State Library, Sacramento, CA)
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA: Center for the Study of Rural Librarianship, Clarion University of Pennsylvania, Clarion, PA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07761
- Journal Title:
- Rural Libraries
- Journal Title Details:
- 8 (1) : 19-24
- Notes:
- Evans; NAL Quick Bibliography Series QB 92-18
3. Fairgoers’ attitudes toward youth livestock exhibits at the California State Fair
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson-McCoon, Krista (author), Cartmell, Dwayne (author), and Terry, Robert Jr. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10233
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(3)
- Notes:
- 13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.
4. Hey, salad lovers: it's ok to eat romaine lettuce again
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aubrey, Allison (author)
- Format:
- Online article
- Publication Date:
- 2018-05-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09278
- Notes:
- NPR: The Salt. 4 pages.
5. Sustainable agriculture for California : a guide to information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bainbridge, David. (author), Mitchell, Steve. (author), and Mitchell: Science Librarian and Agroecologist, University of California, Riverside; Bainbridge: Information specialist and Agroforester, Working Group for Agroforestry in California and Canelo Project
- Format:
- Bibliography
- Publication Date:
- 1991
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06865
- Notes:
- AGRICOLA CAT 91967295; Contains Table of Contents, Oakland, CA : University of California Sustainable Agriculture Research and Education Program, 1991. 198 p. (Publication 3349)
6. California children's 5 A Day-Power Play! campaign
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
7. Big green and careful : how major California newspapers covered two ballot initiatives in the 1990 general election
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beall, Gary A. (author), Hayes, James H. (author), and Beall: Division of Agriculture and Natural Resources, University of California, Davis, CA; Hayes: Director, Brock Center for Agricultural Communication, California Polytechnic State University, San Luis Obispo, CA
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06376
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (1) : 6-11
- Notes:
- James F. Evans Collection; Paper presented at the July 1991 International ACE Meeting in Rapid City, SD, Newspapers set the campaign agenda for two environmental initiatives appearing on California's November 1990 general election ballot. In doing so, they relied heavily upon unnamed sources (proponents, experts, environmentalists, etc.) and poorly identified advocacy groups. Although the agricultural community perceived both ballot measures to be agricultural issues, the media defined them in a much broader, environmental context. The agricultural industry-sponsored initiative was treated as a non-issue by the newspapers. It received only five percent of the news and editorial space devoted to the two initiatives. However, pro and con coverage of each initiative was generally balanced, reflecting an overall attempt at fairness and willingness to present both sides of the issue. (original)
8. Ritual Communication and Use Value: The South Central Farm and the Political Economy of Place
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Broad, Garrett M. (author)
- Format:
- Online journal article
- Publication Date:
- 2013
- Published:
- International Communication Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10866
- Journal Title:
- Communication, Culture & Critique
- Journal Title Details:
- 6(1):20-40
- Notes:
- 21 pages., via online journal., This article offers a critical rhetorical ecofeminist analysis of the Meatless Monday campaign, a U.S.-based meat reduction initiative focused on public health and the environment. By examining the campaign's online discourse, the study sheds light on vegetarian advocacy defined by an apolitical small-steps strategy and identifies constraints on the campaign's significant empowerment potential. Extending past scholarship on how some vegetarian discourses resist and reproduce meat-eating culture's hegemonic norms of gender, race/ethnicity, class, and human–nonhuman relations, I develop and demonstrate what I call the critique of neoliberal backgrounding as an intersectional ecofeminist heuristic. I conclude that the campaign should address the meaningful consequences that its affirmation of neoliberalism has for its targeted areas of concern and for interconnected societal problems.
9. Pilot market news report on cut flowers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Browne, Arthur E. (author)
- Format:
- Journal article
- Publication Date:
- 1968
- Published:
- USA: USDA, Washington, DC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05246
- Journal Title:
- Agricultural Marketing
- Journal Title Details:
- May 1968 : 3
- Notes:
- cited reference
10. Consumer concerns and educational strategies : focus on biotechnology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bruhn, Christine M. (author / Cooperative Extension Consumer Food Marketing Specialists, Center for Consumer Research, University of California, Davis, CA)
- Format:
- Journal article
- Publication Date:
- 1992-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06779
- Journal Title:
- Food Technology
- Journal Title Details:
- 46 (3) : 80, 95, 97
- Notes:
- biotechnology; food safety, AGRICOLA FNI 92001478, Surveys and workshops emphasize that education is the key to public understanding and proper evaluation of biotechnology (original)