21 pages, This article reconsiders the concept of `alternative media', and describes a set of alternative media projects produced over six years in and around migrant farm worker camps in southern California. The media projects described here (small-format videos within marginalized labor communities), challenge assumptions about `alternative media' on three levels - as a theoretical concept, as media practice and as a political project. The article argues the need to attend to the complex spatial and institutional contexts that inflect and complicate any local alternative media project. This examination of how the lived spaces of the migrant camps are both avowed and effaced by local residents and contractors underscores the tortured logic of the region. The study reveals not just how the landed status quo organizes workers lives as parts of its `scenic' landscape. It also describes how indigenous `Mixteco' labor organizers simultaneously work to exploit and resist the same conditions. Occupying semi-public contact-zones and no-man's lands (legally ambiguous spaces), provides migrants with a material beach-head from which to claim other rights that have more legal teeth (including fair labor, health and safety, and civil rights laws). Compared to the conventional video forms the producers/researchers set out to produce, these practices suggested that migrants' unauthorized occupation of space is a consequential form of `alternative media' in its own right; a transnational community response to policies of globalization and `free-trade'.
17 pages, California is severely exposed to drought and damage due to the climate change and drought belt, which has a major impact on agriculture. So, after the drought crisis, there are various reactions from farmers. The extent of the damage caused by the socioeconomic, environment and the extent of the resistance of farmers to this crisis is manifested in a variety of ways. Recognizing the population’s resilience and the involved human groups is a tool for preventing a catastrophe-based increase in life-threatening areas in high-risk areas. Sometimes the inability to manage this phenomenon (especially under the climate change) leads to farmers’ desertification and agricultural land release, which itself indicates a low level of resilience and resilience to the crisis. The recent drought under the climate change condition in California and the severity of the damage sustained by farmers continue to be vulnerable. The present study seeks to prioritize and prioritize resilience of farmers to the crisis under the climate change. This study simulated drought condition with using PDSI value for current and future time period. In order to calculate PDSI values, the climatic parameters extracted from CMIP5 models and downscaled under the scenario of RCP 8.5. Also in order to understand the resilience of the agriculture activities under the climate change, this study was performed using statistical tests and data from the questionnaire completed in the statistical population of 320 farmers in the Tulare region in California. The findings of the research by t test showed that the average level of effective factors in increasing the resilience of farmers in the region is low. This is particularly significant in relation to the factors affecting government policies and support. So that only the mean of five variables is higher than the numerical desirability of the test and the other 15 variables do not have a suitable status for increasing the resilience of the farmers. Also, the results of the Vikor model showed that most of the impact on their resilience to drought and climate change was the development of agricultural insurance, the second important impact belongs to drought monitoring system, climate change and damage assessment, and variable of attention to knowledge is in third place of the important factor.
Beall, Gary A. (author), Hayes, James H. (author), and Beall: Division of Agriculture and Natural Resources, University of California, Davis, CA; Hayes: Director, Brock Center for Agricultural Communication, California Polytechnic State University, San Luis Obispo, CA
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06376
James F. Evans Collection; Paper presented at the July 1991 International ACE Meeting in Rapid City, SD, Newspapers set the campaign agenda for two environmental initiatives appearing on California's November 1990 general election ballot. In doing so, they relied heavily upon unnamed sources (proponents, experts, environmentalists, etc.) and poorly identified advocacy groups. Although the agricultural community perceived both ballot measures to be agricultural issues, the media defined them in a much broader, environmental context. The agricultural industry-sponsored initiative was treated as a non-issue by the newspapers. It received only five percent of the news and editorial space devoted to the two initiatives. However, pro and con coverage of each initiative was generally balanced, reflecting an overall attempt at fairness and willingness to present both sides of the issue. (original)
Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.
Bruhn, Christine M. (author / Cooperative Extension Consumer Food Marketing Specialists, Center for Consumer Research, University of California, Davis, CA)
Format:
Journal article
Publication Date:
1992-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06779
biotechnology; food safety, AGRICOLA FNI 92001478, Surveys and workshops emphasize that education is the key to public understanding and proper evaluation of biotechnology (original)
